Founded in 1948 and registered in 1949 by Adolf Dassler, Adidas AG, which is headquartered in Herzogenaurach, Germany, is the largest sportswear manufacturer in Europe and the second largest in the world.
Footwear and apparel are two of the adidas Group's biggest segments. In 2013, the company produced 257 million pairs of shoes worldwide and 341 million units of sports apparel.
European football (soccer) is a main focus of Adidas as they are a major supplier of kits for various teams around the world such as Bayern Munich, Chelsea, Real Madrid and AC Milan to name a few. The company also endorses some of the sports biggest names such as Bastian Schweinsteiger, Arjen Robben, Juan Mata and of course Lionel Messi. As a result, Adidas has become one of the most popular brands amongst men and women when it comes to sportswear worldwide.