Adidas revenue from H1 2015 to H1 2017, by region (in million euros)

adidas Group - revenue by region The graph illustrates adidas' revenue from the first half of 2015 to the first half of 2017, by region. In the first half of 2017, the Western European region generated a revenue of about 2.9 billion euros. In total, the adidas Group generated a global 1st half revenue of approximately 10.5 billion euros in 2017.
Adidas

From famous athletes to school kids, Adidas wants to help everyone get in the game. The company sells sports shoes, apparel, and equipment; sporting its iconic three-stripe logo in over 150 countries. The second leading sporting goods manufacturer (behind NIKE) focuses on football, soccer, basketball, running, training gear, apparel as well as lifestyle goods including SLVR and Y-3 fashion brands.

The Germany-based company is a brand name to reckon with in the industry. Having taken over sportswear company Reebok, the group consists of Rockport and the golf company TaylorMade-adidas.

Adidas is on the move and always has been. It has had an adventurous history since it first grew out of a family business in Herzogenaurach, Germany in the 1920s. With the hostile separation of two brothers’ interests in the 1940s, nearly going bust in the 1980s and then executing two rescue operations, first by sending production offshore to Asia and then by reinventing itself into a design and marketing company. Adidas has ridden the waves of change in the sports goods sector both up and down. Things are now definitely on track and, if the current marketing slogan, “Impossible is Nothing", is anything to go by, the company is brimming with confidence.
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Western EuropeNorth AmericaGreater ChinaRussia/CISLatin AmericaJapanMEAAOther businesses
1st half 20152,1041,2341,1613668793331,171742
1st half 20162,6281,5151,4473107734721,273774
1st half 20172,9442,0011,8553418955621,491395
Western EuropeNorth AmericaGreater ChinaRussia/CISLatin AmericaJapanMEAAOther businesses
1st half 20152,1041,2341,1613668793331,171742
1st half 20162,6281,5151,4473107734721,273774
1st half 20172,9442,0011,8553418955621,491395

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The graph illustrates adidas' revenue from the first half of 2015 to the first half of 2017, by region. In the first half of 2017, the Western European region generated a revenue of about 2.9 billion euros. In total, the adidas Group generated a global 1st half revenue of approximately 10.5 billion euros in 2017.
Adidas

From famous athletes to school kids, Adidas wants to help everyone get in the game. The company sells sports shoes, apparel, and equipment; sporting its iconic three-stripe logo in over 150 countries. The second leading sporting goods manufacturer (behind NIKE) focuses on football, soccer, basketball, running, training gear, apparel as well as lifestyle goods including SLVR and Y-3 fashion brands.

The Germany-based company is a brand name to reckon with in the industry. Having taken over sportswear company Reebok, the group consists of Rockport and the golf company TaylorMade-adidas.

Adidas is on the move and always has been. It has had an adventurous history since it first grew out of a family business in Herzogenaurach, Germany in the 1920s. With the hostile separation of two brothers’ interests in the 1940s, nearly going bust in the 1980s and then executing two rescue operations, first by sending production offshore to Asia and then by reinventing itself into a design and marketing company. Adidas has ridden the waves of change in the sports goods sector both up and down. Things are now definitely on track and, if the current marketing slogan, “Impossible is Nothing", is anything to go by, the company is brimming with confidence.
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Release date
July 2017
Region
Worldwide
Survey time period
1st half 2015 to 2017

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Dr. Antonella Mei-Pochtler

Dr. Antonella Mei-Pochtler
Senior Vice President, Boston Consulting Group

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