Display advertising spending in the UK from 2011 to 2017

The timeline presents data on display advertising spending in the United Kingdom in 2011 and 2012 as well as a forecast until 2015. The source projected spending would rise from 1.14 billion British pounds in 2011 to 2.73 billion British pounds in 2017.

Display advertising spending in the United Kingdom from 2011 to 2017

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Release date

August 2013


United Kingdom

Survey time period

2011 and 2012

Special properties

Includes banners, rich media, sponsorships, video; includes mobile ads within the existing formats

Supplementary notes

* Forecast.
eMarketer benchmarks its UK display ad spending projections against the IAB UK/PwC/Warc data for which the last full year measured was 2012.
Figures for the years 2016 and 2017 taken from an earlier eMarketer publication. See digital ad spend by format in the UK, for more.
Figures have been rounded.

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Statistics on "Banner advertising in the United Kingdom"

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