Anheuser Busch InBev
Anheuser Busch InBev is a multinational company based in the United States that operates dozens of different beer brands including Budweiser, Stella Artois, and Corona, which are among the most valuable beer brands in the world. A little under half of the United States beer market is made up by Anheuser Busch InBev brands. Argentina’s beer market is effectively dominated by Anheuser Busch brands, which controls nearly 77 percent of the total market.
The Craft Beer Revolution
The recent popularity of craft beer and influx of craft breweries in the United States will pose a challenge for Anheuser Busch InBev, which mostly specializes in light beers. In the United States, craft beer was the third most consumed category of beer, behind light beer and premium beer. To be considered a craft beer, the brewery must produce less than 6 million barrels a year, have less than 25 percent of the business owned by a non-craft brewer alcoholic beverage company and have a TTB Brewer’s Notice.