International Business Machines Corporation (IBM) revenue 2009-2019, by quarter

In the fourth quarter of 2019, IBM generated 21.8 billion U.S. dollars in revenue. IBM’s revenue has generally declined since 2011, as the tech industry giant is one of many companies facing the struggle of adjusting to a quickly changing market. It has been in the process of shifting away from its declining and expensive hardware and service division, and towards cloud computing, analytics, and Watson, its AI cognitive computing software.

Investing in new products & services

Reflecting its declining revenue, IBM has had an 8 percent decrease in brand value from 2017 to 2018. Throughout its history, IBM had to keep reinventing itself to adapt to new market environments as technology continued to change, but got a late start to recent developments such as cloud services. Part of its efforts to reverse its decline in revenues is banking on the emerging hybrid cloud market, such as its pending acquisition of open source software company Red Hat, expected to finalize in mid-2019. Recently IBM has invested in research in quantum computing, which is a promising way to solve computing problems beyond what classical systems are capable of solving.

IBM's revenue worldwide from 2009 to 2019, by quarter

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Release date

January 2020



Survey time period

2009 to 2019

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