This statistic illustrates the results of an online survey, conducted by Parago in March 2013. Americans were asked how they would rate their own price sensitivity. Some 75 percent of 1,078 U.S. shoppers indicated to be more sensitive to price compared a year ago.
How do you rate your price sensitivity?
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Parago. (April 15, 2013). How do you rate your price sensitivity? [Graph]. In Statista. Retrieved April 23, 2021, from https://www.statista.com/statistics/269208/us-consumers-rating-of-price-sensitivity/
Parago. "How do you rate your price sensitivity?." Chart. April 15, 2013. Statista. Accessed April 23, 2021. https://www.statista.com/statistics/269208/us-consumers-rating-of-price-sensitivity/
Parago. (2013). How do you rate your price sensitivity?. Statista. Statista Inc.. Accessed: April 23, 2021. https://www.statista.com/statistics/269208/us-consumers-rating-of-price-sensitivity/
Parago. "How Do You Rate Your Price Sensitivity?." Statista, Statista Inc., 15 Apr 2013, https://www.statista.com/statistics/269208/us-consumers-rating-of-price-sensitivity/
Parago, How do you rate your price sensitivity? Statista, https://www.statista.com/statistics/269208/us-consumers-rating-of-price-sensitivity/ (last visited April 23, 2021)