U.S. shoppers deal-seeking behavior 2019, by income

As of quarter one 2019, 86 percent of Americans with an income of below 35,000 U.S. dollars stated that they bought private label solutions instead of name brands. That year, 43 percent of Americans with an income of above 100,000 U.S. dollars stated that they compared prices on area retailers' websites.

Consumers' deal-seeking behavior in the United States in 2019, by income

<$35,000$35,000-$54,999$55,000-$99,999<$100,000
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Sources

Release date

June 2019

Region

United States

Survey time period

Q1 2019

Number of respondents

2,000 respondents

Age group

18 years and older

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Statistics on "Private label market in the U.S."

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