Click, recall and conversion rates of mobile ads in the UK in 2013, by ad placement

Click, recall and conversion rates of in-game and in-app or in-browser mobile ads in the UK in 2013

Click, recall and conversion rates of mobile ads in the UK in 2013, by ad placement This statsistic shows the share of smartphone users who recalled seeing and tapping on mobile ads in the United Kingdom in 2013, broken down by ad placement. The conversion rate for in-game ads was 18 percent. Seven percent of in-game ads were tapped.
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Click, recall and conversion rates of in-game and in-app or in-browser mobile ads in the UK in 2013

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Ad placed in gameAd placed in app/browser
Saw ad40%29%
Tapped on ad7%4%
Conversion18%15%
Ad placed in gameAd placed in app/browser
Saw ad40%29%
Tapped on ad7%4%
Conversion18%15%
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This statsistic shows the share of smartphone users who recalled seeing and tapping on mobile ads in the United Kingdom in 2013, broken down by ad placement. The conversion rate for in-game ads was 18 percent. Seven percent of in-game ads were tapped.
Show more
Release date
July 2013
Region
United Kingdom
Survey time period
data based on 3 month moving average to April 2013
Special properties
smartphone users
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