This statsistic shows the share of smartphone users who recalled seeing and tapping on mobile ads in the United Kingdom in 2013, broken down by ad placement. The conversion rate for in-game ads was 18 percent. Seven percent of in-game ads were tapped.
Click, recall and conversion rates of in-game and in-app or in-browser mobile ads in the UK in 2013
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
8
- Premium Statistic Video games advertising revenue in the Netherlands 2012-2023
- Premium Statistic In-game ad spend in the UK 2021-2026
- Premium Statistic Online advertising expenditure in Germany 2006-2022
- Premium Statistic Mobile gaming ad revenue in the U.S. 2020-2024
- Premium Statistic Twitter median CTR worldwide 2017-2020
- Basic Statistic Monthly number of clicks on mobile game ads in China 2019-2020
- Premium Statistic Acceptance of mobile ads among Android and iOS users in China in 2012
- Premium Statistic Ad spending of the digital banner advertising industry in Russia 2018-2028
About the region
10
- Premium Statistic Weekly time spent on mobile gaming in the UK 2023
- Premium Statistic Using social media communications while playing games in selected countries 2014
- Basic Statistic Online gaming penetration in the United Kingdom (UK) 2017-2022
- Basic Statistic Video game retail sales revenue in the United Kingdom (UK) 2011-2023
- Basic Statistic Share of mobile gamers in the UK 2021, by gender
- Premium Statistic Share of mobile gamers in the UK 2021, by age group
- Premium Statistic Video gamers in the United Kingdom 2023, by income
- Basic Statistic Online gaming partners of children in the United Kingdom (UK) 2022, by age group
- Basic Statistic Online gaming penetration in the United Kingdom (UK) 2022, by age group
- Basic Statistic Online gaming penetration in the United Kingdom (UK) 2017-2022, by gender
Other regions
10
- Premium Statistic Leading French Android mobile game publishers 2023, by lifetime downloads
- Premium Statistic Most popular gaming genres according to video gamers worldwide 2020
- Premium Statistic Gender distribution of mobile gamers in China 2021
- Premium Statistic Popular gaming-related purchases among online gamers Philippines 2020, by gender
- Premium Statistic Children playing games with an age limit of 18 years in Norway 2020, by age/ gender
- Premium Statistic Share of mobile gamers in Egypt by gender 2017
- Premium Statistic Share of average mobile game played in Egypt by duration 2017
- Premium Statistic Share of mobile gamers in Saudi Arabia by age group 2017
- Premium Statistic Share of mobile gamers in UAE by gender 2017
- Basic Statistic Frequency of playing mobile games in the U.S. 2020, by age group
Related statistics
10
- Premium Statistic Media advertising spending in Sweden 2014-2022
- Premium Statistic Advertising spending change in Sweden 2018-2022
- Basic Statistic Media advertising revenue in Iceland 2009-2021
- Basic Statistic Outdoor advertising revenue in Iceland 2008-2021
- Premium Statistic Distribution of advertising revenue in Iceland 2021, by medium
- Basic Statistic Advertising revenue in Norway 2008-2021
- Basic Statistic Online media advertising revenue in Iceland 1998-2021
- Premium Statistic Media advertising spending in Norway 2013-2022
- Premium Statistic Quarterly search ad clicks growth rate in the U.S. 2020-2021
- Premium Statistic Share of Danish advertising revenue abroad 2009-2020
Further related statistics
10
- Revenue of Sohu in China 2022, by segment
- Digital and physical game sales in the U.S. 2009-2018, by format
- UK console gaming reach 2007-2022
- Games console usage among children in the United Kingdom (UK) 2013-2020, by age
- Internet usage on a mobile phone in Great Britain 2010-2019, by age
- Device preference for internet browsing in the United Kingdom (UK) 2015, by age
- U.S. cell phone owners who use mobile banking 2013, by ethnicity
- Survey: ownership of mobile devices by U.S. American adults 2011-2012
- Casino gaming: revenue in Russia 2015
- Baidu's total revenue 2013-2023
Further Content: You might find this interesting as well
Statistics
- Revenue of Sohu in China 2022, by segment
- Digital and physical game sales in the U.S. 2009-2018, by format
- UK console gaming reach 2007-2022
- Games console usage among children in the United Kingdom (UK) 2013-2020, by age
- Internet usage on a mobile phone in Great Britain 2010-2019, by age
- Device preference for internet browsing in the United Kingdom (UK) 2015, by age
- U.S. cell phone owners who use mobile banking 2013, by ethnicity
- Survey: ownership of mobile devices by U.S. American adults 2011-2012
- Casino gaming: revenue in Russia 2015
- Baidu's total revenue 2013-2023
comScore. (July 17, 2013). Click, recall and conversion rates of in-game and in-app or in-browser mobile ads in the UK in 2013 [Graph]. In Statista. Retrieved March 28, 2024, from https://www.statista.com/statistics/269341/click-recall-and-conversion-rates-of-in-game-and-in-browser-mobile-ads-in-the-uk/
comScore. "Click, recall and conversion rates of in-game and in-app or in-browser mobile ads in the UK in 2013." Chart. July 17, 2013. Statista. Accessed March 28, 2024. https://www.statista.com/statistics/269341/click-recall-and-conversion-rates-of-in-game-and-in-browser-mobile-ads-in-the-uk/
comScore. (2013). Click, recall and conversion rates of in-game and in-app or in-browser mobile ads in the UK in 2013. Statista. Statista Inc.. Accessed: March 28, 2024. https://www.statista.com/statistics/269341/click-recall-and-conversion-rates-of-in-game-and-in-browser-mobile-ads-in-the-uk/
comScore. "Click, Recall and Conversion Rates of In-game and In-app or In-browser Mobile Ads in The Uk in 2013." Statista, Statista Inc., 17 Jul 2013, https://www.statista.com/statistics/269341/click-recall-and-conversion-rates-of-in-game-and-in-browser-mobile-ads-in-the-uk/
comScore, Click, recall and conversion rates of in-game and in-app or in-browser mobile ads in the UK in 2013 Statista, https://www.statista.com/statistics/269341/click-recall-and-conversion-rates-of-in-game-and-in-browser-mobile-ads-in-the-uk/ (last visited March 28, 2024)
Click, recall and conversion rates of in-game and in-app or in-browser mobile ads in the UK in 2013 [Graph], comScore, July 17, 2013. [Online]. Available: https://www.statista.com/statistics/269341/click-recall-and-conversion-rates-of-in-game-and-in-browser-mobile-ads-in-the-uk/