Global ad spend 2018, by type

Share of select ad type in online advertising spending worldwide in 2018

by Statista Research Department, last edited Oct 10, 2014
Global ad spend 2018, by type The statistic shows a forecast of the shares of select ad type in online advertising spending worldwide in 2018. IDATE projected that real-time bidding would account for 30 percent of global online ad spend in 2018.
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Share of select ad type in online advertising spending worldwide in 2018

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Share of online ad spend
Real-time bidding30%
Mobile20%
Social14%
Over-the-top video9%
Share of online ad spend
Real-time bidding30%
Mobile20%
Social14%
Over-the-top video9%
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by Statista Research Department, last edited Oct 10, 2014
The statistic shows a forecast of the shares of select ad type in online advertising spending worldwide in 2018. IDATE projected that real-time bidding would account for 30 percent of global online ad spend in 2018.
Show more
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