Sports sponsorship revenue worldwide 2022-2030

The sports sponsorship market was estimated at 97.35 billion U.S. dollars in 2023. The industry was projected to grow at a compound annual growth rate of 8.68 percent until 2030, reaching a value of almost 190 billion U.S. dollars.

What are the most valuable sport teams worldwide?

In 2023, the most valuable sports team worldwide was the NFL franchise the Dallas Cowboys, valued at approximately two billion U.S. dollars more than the second most valuable team, the New York Yankees. Additionally, Real Madrid was the highest-ranked soccer team, taking 11th spot with a value of over six billion U.S. dollars. Focusing on soccer in Europe, England’s Premier League led in brand value, with the league valued at almost nine billion euros. Spain’s La Liga ranked second, followed by the German Bundesliga in third.

What are the leading apparel brands globally?

In 2023, the American multinational corporation Nike topped the ranking of the most valuable apparel brands worldwide, with a brand value amounting to almost 75 billion U.S. dollars. Meanwhile, its competitor, the German-based brand Adidas, ranked sixth. Nike, renowned for its iconic "Swoosh" logo, has continuously invested in promotional campaigns. In 2023, Nike’s advertising and promotion costs amounted to over four billion U.S. dollars, representing an increase of more than five percent compared to the previous year.