During a November 2021 global survey, 36 percent of respondents stated that car manufacturers made for appropriate sponsors of professional sports clubs, leagues or athletes. Meanwhile, only 10 percent of respondents believed that cryptocurrencies were appropriate sports sponsors.
Public opinion on which brands are appropriate sponsors of professional sports clubs, leagues or athletes worldwide as of November 2021
This question was phrased by the source as follows: "Which of the following types of brands do you think make for appropriate sponsors of professional sports clubs, leagues or athletes? Please select all that apply."
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YouGov. (January 5, 2022). Public opinion on which brands are appropriate sponsors of professional sports clubs, leagues or athletes worldwide as of November 2021 [Graph]. In Statista. Retrieved February 09, 2025, from https://www.statista.com/statistics/269789/sporting-sponsorship-deals-worldwide-by-value-in-2009/?__sso_cookie_checker=failed
YouGov. "Public opinion on which brands are appropriate sponsors of professional sports clubs, leagues or athletes worldwide as of November 2021." Chart. January 5, 2022. Statista. Accessed February 09, 2025. https://www.statista.com/statistics/269789/sporting-sponsorship-deals-worldwide-by-value-in-2009/?__sso_cookie_checker=failed
YouGov. (2022). Public opinion on which brands are appropriate sponsors of professional sports clubs, leagues or athletes worldwide as of November 2021. Statista. Statista Inc.. Accessed: February 09, 2025. https://www.statista.com/statistics/269789/sporting-sponsorship-deals-worldwide-by-value-in-2009/?__sso_cookie_checker=failed
YouGov. "Public Opinion on Which Brands Are Appropriate Sponsors of Professional Sports Clubs, Leagues or Athletes Worldwide as of November 2021." Statista, Statista Inc., 5 Jan 2022, https://www.statista.com/statistics/269789/sporting-sponsorship-deals-worldwide-by-value-in-2009/?__sso_cookie_checker=failed
YouGov, Public opinion on which brands are appropriate sponsors of professional sports clubs, leagues or athletes worldwide as of November 2021 Statista, https://www.statista.com/statistics/269789/sporting-sponsorship-deals-worldwide-by-value-in-2009/?__sso_cookie_checker=failed (last visited February 09, 2025)
Public opinion on which brands are appropriate sponsors of professional sports clubs, leagues or athletes worldwide as of November 2021 [Graph], YouGov, January 5, 2022. [Online]. Available: https://www.statista.com/statistics/269789/sporting-sponsorship-deals-worldwide-by-value-in-2009/?__sso_cookie_checker=failed