Telekom/T-Mobile ranked as the most valuable German brand, with a brand value of 67.2 billion U.S. dollars in 2023. The business solutions and technology provider SAP came in second, worth 47.1 billion dollars. Mercedes-Benz had the highest brand value in the traditional German automotive sector, at 26.6 billion dollars.
Most valuable German brands in 2023, by brand value (in billion U.S. dollars)
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Kantar. (March 13, 2023). Most valuable German brands in 2023, by brand value (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 28, 2023, from https://www.statista.com/statistics/269853/most-valuable-german-brands/
Kantar. "Most valuable German brands in 2023, by brand value (in billion U.S. dollars)." Chart. March 13, 2023. Statista. Accessed May 28, 2023. https://www.statista.com/statistics/269853/most-valuable-german-brands/
Kantar. (2023). Most valuable German brands in 2023, by brand value (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 28, 2023. https://www.statista.com/statistics/269853/most-valuable-german-brands/
Kantar. "Most Valuable German Brands in 2023, by Brand Value (in Billion U.S. Dollars)." Statista, Statista Inc., 13 Mar 2023, https://www.statista.com/statistics/269853/most-valuable-german-brands/
Kantar, Most valuable German brands in 2023, by brand value (in billion U.S. dollars) Statista, https://www.statista.com/statistics/269853/most-valuable-german-brands/ (last visited May 28, 2023)
Most valuable German brands in 2023, by brand value (in billion U.S. dollars) [Graph], Kantar, March 13, 2023. [Online]. Available: https://www.statista.com/statistics/269853/most-valuable-german-brands/