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Most valuable German brands 2015

This statistic displays a rankings of most valuable German brands in 2015, sorted by brand value. With a brand value of approximately 25.44 billion Euros, the German automotive manufacturer Mercedes-Benz was the most valuable German brand in 2015, marginally ahead of automotive rival BMW. The two car brands have a large margin to the next brand on the list, with Deutsche Telekom valued at roughly half of BMW's value, at 12.92 billion euros.
Despite having the slightly lower brand value in 2015, BMW actually outsold Mercedes-Benz in Europe on sheer number of units, selling 748,176 units in 2015 compared with the 737,278 units sold by Mercedes_Benz.

Despite leading Germany, neither Mercedes-Benz or BMW appear on the list of the world's 20 most valuable brands. To place 20th, Mercedes-Benz would have to increase the value of their brand value to at least 46.15 billion U.S dollars to claim MasterCard's position at the tail-end of that list. No car manufacturers actually feature the list of the world's 20 most valuable brands. Toyota, the world's most valuable car brand, are still outside the world's 20 most valuable brands with brand value of approximately 29.5 billion U.S dollars in 2016.

Most valuable German brands in 2015, by brand value

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Source

Release date

June 2015

Region

Germany

Survey time period

2015

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