Apple iPad sales worldwide 2010-2018, by quarter

This graph shows global sales figures for Apple's iPad from the third quarter of 2010 to the company's most recent financial quarter. In the forth quarter of FY2018 around 9.67 million iPads were sold worldwide.

Apple iPad sales - additional information

The iPad was unveiled in January 2010 by then-CEO Steve Jobs and became available to the public three months later. Since 2010, Apple has released six versions of the iPad to the consumer market. In contrast to earlier tablet PCs, the iPad was marketed as a consumer device that would fill the gap between smartphones and laptop computers. The iPad is closely related to Apple’s iPhone and iPod Touch, as it uses the same operating system and multi-touch user interface.

Over 350 million iPads have been sold since 2010. Following the release of the iPad Air model in November 2013, iPad sales peaked at over 26 million units over the last months of 2013, over triple the amount of sales than at the end of 2012. These record figures on iPad sales generated revenue of over 11 billion U.S. dollars for Apple in the first quarter of 2014, the highest amount for a quarter ever. In the first quarter of Apple's 2017 fiscal year iPad revenue accounted for around 7 percent of the company's total revenue.

At the beginning of 2012, the iPad was the leader of the tablet market as Apple’s iPad accounted for almost 60 percent of total global tablet shipments. The company has seen its share decrease over the years due to increasing competition from Samsung and Lenovo and in the fourth quarter of 2016 held only 24.7 percent of the market share. Despite the decline, Apple still remains a market leader, considering both main competitors still have less than 20 percent of the share each.

Global Apple iPad sales from 3rd fiscal quarter of 2010 to 4th fiscal quarter of 2018 (in million units)*

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Release date

December 2018



Survey time period

2010 to 2018

Supplementary notes

Apple's fiscal year and the fourth fiscal quarter end in September. 1Q fiscal year - three months ended December; 2Q fiscal year three months ended March; 3Q fiscal year three months ended June; 4Q fiscal year three months ended September

*Apple stopped reporting unit sales figures from 1st quarter 2019.

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