Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Global Apple iPad sales from 3rd fiscal quarter of 2010 to 2nd fiscal quarter of 2018 (in million units)*

Exclusive Premium Statistic

Apple iPad sales worldwide 2010-2018, by quarter This graph shows global figures for Apple's iPad sales from the third quarter of 2010 to the company's most recent financial quarter. In the second quarter of 2018, 9.11 million iPads were sold worldwide.
Apple iPad sales - additional information

The iPad was unveiled in January 2010 by then-CEO Steve Jobs and became available to the public three months later. Since 2010, Apple has released six versions of the iPad to the consumer market. In contrast to earlier tablet PCs, the iPad was marketed as a consumer device that would fill the gap between smartphones and laptop computers. The iPad is closely related to Apple’s iPhone and iPod Touch, as it uses the same operating system and multi-touch user interface.

Over 350 million iPads have been sold since 2010. Following the release of the iPad Air model in November 2013, iPad sales peaked at over 26 million units over the last months of 2013, over triple the amount of sales than at the end of 2012. These record figures on iPad sales generated revenue of over 11 billion U.S. dollars for Apple in the first quarter of 2014, the highest amount for a quarter ever. In the first quarter of Apple's 2017 fiscal year iPad revenue accounted for around 7 percent of the company's total revenue.

At the beginning of 2012, the iPad was the leader of the tablet market as Apple’s iPad accounted for almost 60 percent of total global tablet shipments. The company has seen its share decrease over the years due to increasing competition from Samsung and Lenovo and in the fourth quarter of 2016 held only 24.7 percent of the market share. Despite the decline, Apple still remains a market leader, considering both main competitors still have less than 20 percent of the share each.
Show more
Exclusive Premium statistic

Get a Premium Account for unrestrained access.
Benefits of our Premium membership:

  • Access to all Premium statistics
  • Download as XLS, PNG and PDF
  • Detailed source and background information
Premium Account
$49 per month*
(billed annually)
*Single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

View price details

Sales in million units
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
Sales in million units
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
Exclusive Premium statistic

Get a Premium Account for unrestrained access.
Benefits of our Premium membership:

  • Access to all Premium statistics
  • Download as XLS, PNG and PDF
  • Detailed source and background information
Premium Account
$49 per month*
(billed annually)
*Single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

View price details

Download Settings Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Description Source More information
This graph shows global figures for Apple's iPad sales from the third quarter of 2010 to the company's most recent financial quarter. In the second quarter of 2018, 9.11 million iPads were sold worldwide.
Apple iPad sales - additional information

The iPad was unveiled in January 2010 by then-CEO Steve Jobs and became available to the public three months later. Since 2010, Apple has released six versions of the iPad to the consumer market. In contrast to earlier tablet PCs, the iPad was marketed as a consumer device that would fill the gap between smartphones and laptop computers. The iPad is closely related to Apple’s iPhone and iPod Touch, as it uses the same operating system and multi-touch user interface.

Over 350 million iPads have been sold since 2010. Following the release of the iPad Air model in November 2013, iPad sales peaked at over 26 million units over the last months of 2013, over triple the amount of sales than at the end of 2012. These record figures on iPad sales generated revenue of over 11 billion U.S. dollars for Apple in the first quarter of 2014, the highest amount for a quarter ever. In the first quarter of Apple's 2017 fiscal year iPad revenue accounted for around 7 percent of the company's total revenue.

At the beginning of 2012, the iPad was the leader of the tablet market as Apple’s iPad accounted for almost 60 percent of total global tablet shipments. The company has seen its share decrease over the years due to increasing competition from Samsung and Lenovo and in the fourth quarter of 2016 held only 24.7 percent of the market share. Despite the decline, Apple still remains a market leader, considering both main competitors still have less than 20 percent of the share each.
Show more
Release date
May 2018
Region
Worldwide
Survey time period
2010 to 2018
Supplementary notes
* Apple's fiscal year and the fourth fiscal quarter end in September. 1Q fiscal year - three months ended December; 2Q fiscal year three months ended March; 3Q fiscal year three months ended June; 4Q fiscal year three months ended September

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account

Your perfect start with Statista

  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax
   (New York residents only).
Leading companies trust Statista:

Related Studies: Available to Download in PDF or PPTX Format

Apple

All Information
in one Presentation

Apple

Everything On "Apple" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Other Reports & Dossiers
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Apple"

  • Market environment
The most important statistics
  • Financials
  • Product segmentation
  • iPhone
The most important statistics
  • iPad
The most important statistics
  • Mac
  • Apple Watch
The most important statistics
  • iTunes, App Store & licensing and other services
The most important statistics
Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

2 News

We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.