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Customer retention and acquisition - requirements for banks 2010

This graphic describes the requirements for banks in terms of customer retention and acquisition from the perspective of the retail bank CEOs. 31 percent of CEOs consider bonuses for loyal customers an important or very important requirement.

Requirements for banks regarding customer retention and acquisition in 2010

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Source

Release date

September 2010

Region

Worldwide

Survey time period

Spring 2010

Special properties

CEOs of the world's 50 leading retail banks

Supplementary notes

Multiple answers were possible.

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