Most popular Apple App Store categories in December 2016, by share of available apps

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Share of active apps
Health and Fitness2.97%
Food and Drink2.86%
Photo and Video2.22%
Social Networking2.12%
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About This Statistic

The statistic shows the most popular categories in the Apple App Store ranked share of active apps. In December 2016, business apps were the second-most popular category, with a share of 9.96 percent of active all apps being business apps. As of summer 2016, more than 130 billion apps were downloaded from the App Store.

Apple app store categories – additional information

Apple App Store is a platform in which users can browse and download applications for an Apple device. The App Store was launched in 2008, and the number of apps available in the App Store has consistently grown since its release. As of June 2016, Apple App Store had 2 million mobile apps available.

Gaming apps are the most popular apps based on availability, as about 23 percent of the all apps available fit in this category. Gaming is also the app category with the highest user engagement - users spend an average of 7.55 minutes in a gaming app session - and the most profitable app category. As of March 2016, Game of War- Fire Age and Clash of Clans each generated more than 1.2 million U.S. dollars in revenue per day, leading the list. The average price for an app game is about 60 cents, while the average app price is just over one U.S. dollar. Common app revenue models include free apps with in-app purchases, paid apps without in-app purchases and paid apps with in-app purchases. Gaming apps frequently generate revenue through in-game item purchases.

Business is the second most popular category in the Apple App Store, accounting for around 10 percent of all apps available, closely followed by the education category. Lifestyle and entertainment complete the top 5 most popular iOS app categories list. These last two, lifestyle and entertainment, have a broad market reach, as they both had about a 78 percent reach among global iOS mobile users as of March 2016.

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