Apple app store categories – additional information
Apple App Store is a platform in which users can browse and download applications for an Apple device. The App Store was launched in 2008, and the number of apps available in the App Store has consistently grown since its release. As of January 2017, the Apple App Store had 2.2 million mobile apps available for download.
Gaming apps are the most popular apps based on availability, as about 23 percent of the all apps available fit in this category. Gaming is also an app category with high mobile user engagement - in June 2016, 88 percent of digital gaming time was spent via mobile apps. As of April 2018, Fortnite was the top grossing gaming app, generating more than 1.9 million U.S. dollars in revenue per day. The average price for an gaming app game is about 48 cents, while the average app price is just over one U.S. dollar. Common app revenue models include free apps with in-app purchases, paid apps without in-app purchases and paid apps with in-app purchases. Gaming apps frequently generate revenue through in-game item purchases.
Business is the second most popular category in the Apple App Store, accounting for around 10 percent of all apps available, closely followed by the education category. Lifestyle and entertainment complete the top 5 most popular iOS app categories list. These last two, lifestyle and entertainment, have a broad market reach, as they both had about a 63 percent reach among global iOS mobile users as of December 2016.