Apple: most popular app store categories 2018

Most popular Apple App Store categories in September 2018, by share of available apps

Apple: most popular app store categories 2018 The statistic shows the most popular categories in the Apple App Store ranked share of active apps. In September 2018, business apps were the second-most popular category, with a share of 9.77 percent of active all apps being business apps. As of June 2017, more than 180 billion apps were downloaded from the App Store.
Apple app store categories – additional information

Apple App Store is a platform in which users can browse and download applications for an Apple device. The App Store was launched in 2008, and the number of apps available in the App Store has consistently grown since its release. As of January 2017, the Apple App Store had 2.2 million mobile apps available for download.

Gaming apps are the most popular apps based on availability, as about 23 percent of the all apps available fit in this category. Gaming is also an app category with high mobile user engagement - in June 2016, 88 percent of digital gaming time was spent via mobile apps. As of April 2018, Fortnite was the top grossing gaming app, generating more than 1.9 million U.S. dollars in revenue per day. The average price for an gaming app game is about 48 cents, while the average app price is just over one U.S. dollar. Common app revenue models include free apps with in-app purchases, paid apps without in-app purchases and paid apps with in-app purchases. Gaming apps frequently generate revenue through in-game item purchases.

Business is the second most popular category in the Apple App Store, accounting for around 10 percent of all apps available, closely followed by the education category. Lifestyle and entertainment complete the top 5 most popular iOS app categories list. These last two, lifestyle and entertainment, have a broad market reach, as they both had about a 63 percent reach among global iOS mobile users as of December 2016.
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Most popular Apple App Store categories in September 2018, by share of available apps

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Share of active apps
Games 24.86%
Business 9.77%
Education 8.5%
Lifestyle 8.32%
Entertainment 6.03%
Utilities 5.06%
Travel 3.9%
Health & Fitness 3.01%
Book 2.92%
Food & Drink 2.89%
Productivity 2.66%
Music 2.48%
Finance 2.27%
Photo & Video 2.2%
Reference 2.17%
Sports 2.17%
Social Networking 2.11%
News 1.94%
Medical 1.83%
Shopping 1.39%
Share of active apps
Games 24.86%
Business 9.77%
Education 8.5%
Lifestyle 8.32%
Entertainment 6.03%
Utilities 5.06%
Travel 3.9%
Health & Fitness 3.01%
Book 2.92%
Food & Drink 2.89%
Productivity 2.66%
Music 2.48%
Finance 2.27%
Photo & Video 2.2%
Reference 2.17%
Sports 2.17%
Social Networking 2.11%
News 1.94%
Medical 1.83%
Shopping 1.39%
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The statistic shows the most popular categories in the Apple App Store ranked share of active apps. In September 2018, business apps were the second-most popular category, with a share of 9.77 percent of active all apps being business apps. As of June 2017, more than 180 billion apps were downloaded from the App Store.
Apple app store categories – additional information

Apple App Store is a platform in which users can browse and download applications for an Apple device. The App Store was launched in 2008, and the number of apps available in the App Store has consistently grown since its release. As of January 2017, the Apple App Store had 2.2 million mobile apps available for download.

Gaming apps are the most popular apps based on availability, as about 23 percent of the all apps available fit in this category. Gaming is also an app category with high mobile user engagement - in June 2016, 88 percent of digital gaming time was spent via mobile apps. As of April 2018, Fortnite was the top grossing gaming app, generating more than 1.9 million U.S. dollars in revenue per day. The average price for an gaming app game is about 48 cents, while the average app price is just over one U.S. dollar. Common app revenue models include free apps with in-app purchases, paid apps without in-app purchases and paid apps with in-app purchases. Gaming apps frequently generate revenue through in-game item purchases.

Business is the second most popular category in the Apple App Store, accounting for around 10 percent of all apps available, closely followed by the education category. Lifestyle and entertainment complete the top 5 most popular iOS app categories list. These last two, lifestyle and entertainment, have a broad market reach, as they both had about a 63 percent reach among global iOS mobile users as of December 2016.
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Release date
September 2018
Region
Worldwide
Survey time period
September 2018
Special properties
current active applications
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