Most popular Apple App Store categories 2020

As of August 2020, business apps were the second-most popular category in the Apple App Store with a share of 10.1 percent of active all apps being business apps. Games were the most popular iOS app category, accounting for a total of almost 22 percent of active apps.

Apple app store categories

The App Store was launched in 2008, and the number of apps available in the App Store has consistently grown since its release. Nowadays it is inconceivable to imagine smartphones without the abundance of mobile apps. Gaming apps are the most popular apps based on availability, as about 22 percent of the all apps available fit in this category. Gaming is also an app category with high mobile user engagement. As of June 2020, Roblox was the top grossing gaming app, generating more than 2.74 million U.S. dollars in revenue per day. The average price for an gaming app game is about 51 cents, while the average app price is just under one U.S. dollar. Common app revenue models include free apps with in-app purchases, paid apps without in-app purchases and paid apps with in-app purchases. Gaming apps frequently generate revenue through in-game item purchases.