Advertising formats with the highest impact in the UK 2013

This statistic shows a timeline of advertising formats with the most impact according to survey respondents in the United Kingdom from 2009 to 2013. As of 2013, 52 percent of respondents ranked TV within the top three formats with the most impact, down from 64 percent of respondents in 2009.

Advertising formats with the most impact according to survey respondents in the United Kingdom from 2009 to 2013*

Characteristic	2009	2010	2011	2012	2013
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Release date

September 2013

More information

Region

United Kingdom

Survey time period

June 2013 to July 2013**

Number of respondents

n = 2,517

Age group

16 years and older

Special properties

nationally represenative respondents; respondents were sampled and weighted to reflect UK adult population

Method of interview

Online survey

Supplementary notes

* Respondents were asked to rank advertising formats by impact. The statistic shows the share of respondents who ranked each advertising format among the top three formats with the most impact.
** Dates of most recent survey. Dates of previous surveys were not provided by the source or Deloitte.

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