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Advertising formats with the highest impact in the UK 2009-2013

Advertising formats with the most impact according to survey respondents in the United Kingdom from 2009 to 2013*

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Release date

September 2013


United Kingdom

Survey time period

June 2013 to July 2013**

Number of respondents

n = 2,517

Age group

16 years and older

Special properties

nationally represenative respondents; respondents were sampled and weighted to reflect UK adult population

Method of interview

Online survey

Supplementary notes

* Respondents were asked to rank advertising formats by impact. The statistic shows the share of respondents who ranked each advertising format among the top three formats with the most impact.
** Dates of most recent survey. Dates of previous surveys were not provided by the source or Deloitte.

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