This statistic shows a timeline of advertising formats with the most impact according to survey respondents in the United Kingdom from 2009 to 2013. As of 2013, 52 percent of respondents ranked TV within the top three formats with the most impact, down from 64 percent of respondents in 2009.
Advertising formats with the most impact according to survey respondents in the United Kingdom from 2009 to 2013*
nationally represenative respondents; respondents were sampled and weighted to reflect UK adult population
Method of interview
Online survey
Supplementary notes
* Respondents were asked to rank advertising formats by impact. The statistic shows the share of respondents who ranked each advertising format among the top three formats with the most impact.
** Dates of most recent survey. Dates of previous surveys were not provided by the source or Deloitte.
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Deloitte. (September 4, 2013). Advertising formats with the most impact according to survey respondents in the United Kingdom from 2009 to 2013* [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/270552/advertising-formats-with-the-highest-impact-in-the-uk/?__sso_cookie_checker=failed
Deloitte. "Advertising formats with the most impact according to survey respondents in the United Kingdom from 2009 to 2013*." Chart. September 4, 2013. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/270552/advertising-formats-with-the-highest-impact-in-the-uk/?__sso_cookie_checker=failed
Deloitte. (2013). Advertising formats with the most impact according to survey respondents in the United Kingdom from 2009 to 2013*. Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/270552/advertising-formats-with-the-highest-impact-in-the-uk/?__sso_cookie_checker=failed
Deloitte. "Advertising Formats with The Most Impact According to Survey Respondents in The United Kingdom from 2009 to 2013*." Statista, Statista Inc., 4 Sep 2013, https://www.statista.com/statistics/270552/advertising-formats-with-the-highest-impact-in-the-uk/?__sso_cookie_checker=failed
Deloitte, Advertising formats with the most impact according to survey respondents in the United Kingdom from 2009 to 2013* Statista, https://www.statista.com/statistics/270552/advertising-formats-with-the-highest-impact-in-the-uk/?__sso_cookie_checker=failed (last visited January 20, 2025)
Advertising formats with the most impact according to survey respondents in the United Kingdom from 2009 to 2013* [Graph], Deloitte, September 4, 2013. [Online]. Available: https://www.statista.com/statistics/270552/advertising-formats-with-the-highest-impact-in-the-uk/?__sso_cookie_checker=failed
