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U.S. market share of leading real estate websites 2016

This statistic gives information on the U.S. market share of leading real estate websites in November 2016, based on percentage of visits. During this period of time, it was found that 27.2 percent of all visits were directed to market leader Zillow. A July 2016 survey found online websites to be the most popular information channels consulted when looking for a house to purchase in the United States, even ahead of real estate agents. A total of 95 percent of residence buyers consulted websites when looking for houses for purchase. Furthermore, almost half of real estate online searches in the United States in 2016 were initiated on a mobile device.

Leading real estate websites in the United States in November 2016, based on market share of visits

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Sources

Release date

December 2016

Region

United States

Survey time period

November 2016

Special properties

Multi-platform PC and mobile combined, excluding in-app

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