Most valuable Danish brands in 2019

In 2019, Lego was the leading Danish brand in terms of brand value. It amounted to about 7.76 billion U.S. dollars, which was roughly 43 billion Danish kroner at the time. Mærsk and Arla were the brands coming in second and third place. The brand value is used to compare the position of a company with other brands. It is measured by the profit of the company and additionally by potential profits, reputation, prestige and market value. 


    Lego Group or Lego A/S is a family-owned toy manufacturer. The internationally operating company was founded in 1932 and is headquartered in Billund, Denmark. Its revenue increased strongly in recent years, peaking in 2016 at approximately 5.1 billion euros. As of 2018, the toy producer’s revenue was 4.87 million euros.


   Arla Food, the third leading brand, produces and sells dairy products. The Danish company was founded in 1881 and is based in Viby. It is globally active and made its highest revenue in the United Kingdom in 2018. In this year, the dairy group’s total revenue amounted to roughly 10.4 million euros.

Most valuable Danish brands in 2019, by brand value

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Release date

October 2019



Survey time period


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Statistics on "Brand Value"

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