most valuable toy brand worldwide, beating its closest competitors, Bandai Namco, Fisher-Price, and Barbie.
In 2023, the family-owned toy manufacturer Lego (Lego Group or Lego A/S) brand retained its crown as the highest-valued Danish brand. Its brand value amounted to 53.36 billion Danish kroner. During the same year, Lego was also the Leading Danish brands in 2023, by brand value (in billion DKK)
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Brand Finance. (March 28, 2023). Leading Danish brands in 2023, by brand value (in billion DKK) [Graph]. In Statista. Retrieved March 19, 2024, from https://www.statista.com/statistics/589347/ranking-of-danish-brands-by-value/
Brand Finance. "Leading Danish brands in 2023, by brand value (in billion DKK)." Chart. March 28, 2023. Statista. Accessed March 19, 2024. https://www.statista.com/statistics/589347/ranking-of-danish-brands-by-value/
Brand Finance. (2023). Leading Danish brands in 2023, by brand value (in billion DKK). Statista. Statista Inc.. Accessed: March 19, 2024. https://www.statista.com/statistics/589347/ranking-of-danish-brands-by-value/
Brand Finance. "Leading Danish Brands in 2023, by Brand Value (in Billion Dkk)." Statista, Statista Inc., 28 Mar 2023, https://www.statista.com/statistics/589347/ranking-of-danish-brands-by-value/
Brand Finance, Leading Danish brands in 2023, by brand value (in billion DKK) Statista, https://www.statista.com/statistics/589347/ranking-of-danish-brands-by-value/ (last visited March 19, 2024)
Leading Danish brands in 2023, by brand value (in billion DKK) [Graph], Brand Finance, March 28, 2023. [Online]. Available: https://www.statista.com/statistics/589347/ranking-of-danish-brands-by-value/