Distribution of U.S. digital ad spend from 2011 to 2017, by industry

The statistic presents the distribution of digital advertising spending in the United States in 2011 and 2012 as well as a forecast until 2017, by industry. According to the projection, the telecom industry will account for 11 percent of the total U.S. digital ad spend in 2016.

Distribution of digital advertising spending in the United States from 2011 to 2017, by industry

RetailFinancial servicesAutomotiveTelecomCPG & consumer productsTravelComputing products & consumer electronicsMediaEntertainmentHealthcare & pharmaOther
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Source

Release date

September 2013

Region

United States

Survey time period

2011 and 2012

Special properties

includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms

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Statistics on "Programmatic advertising"

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