Distribution of Snapchat brand posts as of February 2016, by content type

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Share of brand posts
Product25%
Lifestyle16%
Event15%
Inside Access12%
Photoshoot/Fashion Show11%
Influencer/Celebrity9%
Call to Action9%
Other3%

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Description Source More information
This statistic presents the distribution of Snapchat brand posts as of February 2016, sorted by content type. During the observed period, 25 percent of all brand snaps were about products. A further 15 percent of Snapchat posts were devoted towards events.
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Release date
April 2016
Region
World
Survey time period
January 15 to February 15, 2016
Number of respondents
1,038 snaps
Special properties
data refers to brands represented on the L2 Digital IQ Index, broad industry metrics may vary

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