Global survey: iPad usage session length in 2010, by content type

This figure shows the average length of time that iPad users around the world spent per session on different activities as of 2010. Through the survey it was found that 44 percent of respondents spent less than 15 minutes in one sitting to look at news on their iPad.

Length of time per session spent on an iPad by users globally in 2010, by content type

Less than 15 minutesBetween 16 and 30 minutesBetween 31 and 60 minutesBetween one and two hoursMore than two hours
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Release date

October 2010



Survey time period

August 2010

Number of respondents

5,000 respondents

Special properties

Device owners

Method of interview

Online survey

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Statistics on "Tablets"

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