In 2022, the number of global social media audiences increased by 7.81 percent compared to the previous year. Worldwide social network user growth is projected to slow down to 3.59 percent by 2027. There are currently over 4.5 billion social media users worldwide.
Global social network user growth from 2018 to 2027
* Forecast The indicator shows the estimated number of people in the selected region that use social media sites and applications regularly (at least once a month). The data is based on surveys as well as user penetration estimates of the major social platforms.
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Statista. (July 15, 2022). Global social network user growth from 2018 to 2027 [Graph]. In Statista. Retrieved January 18, 2025, from https://www.statista.com/statistics/270919/worldwide-social-network-user-growth/?__sso_cookie_checker=failed
Statista. "Global social network user growth from 2018 to 2027." Chart. July 15, 2022. Statista. Accessed January 18, 2025. https://www.statista.com/statistics/270919/worldwide-social-network-user-growth/?__sso_cookie_checker=failed
Statista. (2022). Global social network user growth from 2018 to 2027. Statista. Statista Inc.. Accessed: January 18, 2025. https://www.statista.com/statistics/270919/worldwide-social-network-user-growth/?__sso_cookie_checker=failed
Statista. "Global Social Network User Growth from 2018 to 2027." Statista, Statista Inc., 15 Jul 2022, https://www.statista.com/statistics/270919/worldwide-social-network-user-growth/?__sso_cookie_checker=failed
Statista, Global social network user growth from 2018 to 2027 Statista, https://www.statista.com/statistics/270919/worldwide-social-network-user-growth/?__sso_cookie_checker=failed (last visited January 18, 2025)
Global social network user growth from 2018 to 2027 [Graph], Statista, July 15, 2022. [Online]. Available: https://www.statista.com/statistics/270919/worldwide-social-network-user-growth/?__sso_cookie_checker=failed
