Coca-Cola is the most valuable non-alcoholic beverage brand in the world. In 2018, the Coca-Cola brand was valued at 30.38 billion U.S. dollars. In addition to the classic Coca-Cola beverage brand, the company also owns the brands Dasani, Fanta, and Honest Tea, among many others. The vast majority of Coca-Cola Company’s beverage sales are attributed to sparkling soft drinks, with water and sports drinks making up a smaller but significant portion of the company’s sales.
Soft Drinks on Social Media
Coca-Cola is one of the most recognizable and iconic brands, to the point that a bottle of Coca-Cola was a central element in the 1980 South-African comedy film The Gods Must Be Crazy . On social media, Coca-Cola is one of the most pictured brands on Instagram posts as of July 2017. In addition, in April 2019 Coca-Cola had 107.5 million fans on Facebook, which is the third highest of any product brand.