Social network advertising revenues in the United States from 2015 to 2018 (in billion U.S. dollars)

U.S. advertising revenues of social networks 2015-2018 This statistic provides data on the advertising revenue of social networks in the United States. In 2015, social networks generated 10.87 billion U.S. dollars in revenues. This figure is projected to grow to 23.46 billion U.S. dollars in 2018. Currently, U.S. social ad revenue accounts for approximately 21.3 percent of digital ad spending in the United States.
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Revenue in billion U.S. dollars
201510.87
2016*15.36
2017*19.31
2018*23.46
Revenue in billion U.S. dollars
201510.87
2016*15.36
2017*19.31
2018*23.46
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This statistic provides data on the advertising revenue of social networks in the United States. In 2015, social networks generated 10.87 billion U.S. dollars in revenues. This figure is projected to grow to 23.46 billion U.S. dollars in 2018. Currently, U.S. social ad revenue accounts for approximately 21.3 percent of digital ad spending in the United States.
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Release date
October 2016
Region
United States
Survey time period
2015
Supplementary notes
* Forecast.
Includes paid advertising appearing within social networks, social network games and social network apps; excludes spending by marketers that goes toward developing or maintaining a social network presence.
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