In 2021, "#wombstories" by Bodyform was named the most creative campaign worldwide, accruing 194.9 points. Mastercard's "True Name" ranked second with 147.1 points. Moreover, it was followed closely by the Royal Australian Mint's "Donation Dollar" which had 130.7 points.
Most creative advertising campaigns worldwide in 2021
(index score)
The source provides the following information about the methodology: "The WARC Effective 100 is a ranking of the world’s most awarded campaigns and companies for effectiveness. It compiles the results of award shows that ran the year prior to its publication (e.g. the 2022 rankings reflect the results of award shows that ran in 2021)."
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WARC. (March 18, 2022). Most creative advertising campaigns worldwide in 2021 (index score) [Graph]. In Statista. Retrieved May 26, 2022, from https://www.statista.com/statistics/271361/best-integrated-campaigns-by-gunn-report/
WARC. "Most creative advertising campaigns worldwide in 2021 (index score)." Chart. March 18, 2022. Statista. Accessed May 26, 2022. https://www.statista.com/statistics/271361/best-integrated-campaigns-by-gunn-report/
WARC. (2022). Most creative advertising campaigns worldwide in 2021 (index score). Statista. Statista Inc.. Accessed: May 26, 2022. https://www.statista.com/statistics/271361/best-integrated-campaigns-by-gunn-report/
WARC. "Most Creative Advertising Campaigns Worldwide in 2021 (Index Score)." Statista, Statista Inc., 18 Mar 2022, https://www.statista.com/statistics/271361/best-integrated-campaigns-by-gunn-report/
WARC, Most creative advertising campaigns worldwide in 2021 (index score) Statista, https://www.statista.com/statistics/271361/best-integrated-campaigns-by-gunn-report/ (last visited May 26, 2022)
