Social media advertising expenditure as share of digital advertising spending worldwide from 2013 to 2017

Global social media advertising spending share 2013-2017 This statistic presents the share of social media advertising expenditure as percentage of digital advertising spending worldwide from 2013 to 2017. The source projected that social would account for 34.5 percent of global digital ad spend in 2017, up from 23.2 percent in 2013. Desktop social media ad spend in expected to amount to 8.94 billion U.S. dollars, whereas mobile to 23.39 billion. Social is expected to be the second largest digital ad format in 2017.
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Share of digital advertising
201323.2%
201428.7%
2015*31.4%
2016*33.3%
2017*34.5%
Share of digital advertising
201323.2%
201428.7%
2015*31.4%
2016*33.3%
2017*34.5%
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Description Source More information
This statistic presents the share of social media advertising expenditure as percentage of digital advertising spending worldwide from 2013 to 2017. The source projected that social would account for 34.5 percent of global digital ad spend in 2017, up from 23.2 percent in 2013. Desktop social media ad spend in expected to amount to 8.94 billion U.S. dollars, whereas mobile to 23.39 billion. Social is expected to be the second largest digital ad format in 2017.
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Release date
April 2015
Region
Worldwide
Survey time period
2013 and 2014
Supplementary notes
* Forecast
Includes paid advertising appearing within social networks, social network games and social network apps; excludes spending by marketers that goes toward developing or maintaining a social network presence.

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