Most popular retail websites in the United States as of December 2017, ranked by visitors (in millions)

Monthly unique visitors to U.S. retail websites 2017 This statistic contains data on the average monthly number of visitors to online retail sites in the United States. As of December 2017, 197 million users visited Amazon's websites per month. Second-ranked Wal-Mart had 127 million unique visitors during the same period.
Online Retail

Online retail in the United States is a multi-billion dollar sector of business-to-consumer transactions where goods are sold via the internet. There are different online retail website categories: some retailer websites are based on brick-and-mortar stores whereas others are designated online retailing companies. There are also auction sites such as eBay which allow third party or private sellers to market their goods.
Most online retail sites require an on-site registration where users provide their payment and shipping details. Online retail sites enable customers to browse a range of products before placing them into an electronic shopping cart. Customers can usually select one of several digital payment options before completing the transaction and having the items shipped to them. Online retail sites are not bound to a physical location or regulations such as store opening times, and as such, have proven themselves immensely convenient for consumers. Brick-and-mortar retailers have been profiting from this, as many have started offering click-and-collect services where customers purchase a product online at any time and then pick it up in store. Some of the most popular e-commerce categories of consumers in the United States include apparel & accessions, computers & consumer electronics, and auto & parts.
In the United States, Amazon.com is the by far most popular online retail site. The market leader averages more than 183 million unique visitors per month and is also leading in terms of revenue and reach. The site’s broad assortment of goods as well as various value-added services such as Amazon Prime or third-party selling make go-to platform for many online shoppers.
Show more
Loading statistic...
Unique monthly visitors in millions
Amazon Sites197
Walmart127
eBay113
Target83
Apple Sites64
Kohl's59
Best Buy52
Macy's50
Etsy47
The Home Depot39
Unique monthly visitors in millions
Amazon Sites197
Walmart127
eBay113
Target83
Apple Sites64
Kohl's59
Best Buy52
Macy's50
Etsy47
The Home Depot39
Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment
Description Source More information
This statistic contains data on the average monthly number of visitors to online retail sites in the United States. As of December 2017, 197 million users visited Amazon's websites per month. Second-ranked Wal-Mart had 127 million unique visitors during the same period.
Online Retail

Online retail in the United States is a multi-billion dollar sector of business-to-consumer transactions where goods are sold via the internet. There are different online retail website categories: some retailer websites are based on brick-and-mortar stores whereas others are designated online retailing companies. There are also auction sites such as eBay which allow third party or private sellers to market their goods.
Most online retail sites require an on-site registration where users provide their payment and shipping details. Online retail sites enable customers to browse a range of products before placing them into an electronic shopping cart. Customers can usually select one of several digital payment options before completing the transaction and having the items shipped to them. Online retail sites are not bound to a physical location or regulations such as store opening times, and as such, have proven themselves immensely convenient for consumers. Brick-and-mortar retailers have been profiting from this, as many have started offering click-and-collect services where customers purchase a product online at any time and then pick it up in store. Some of the most popular e-commerce categories of consumers in the United States include apparel & accessions, computers & consumer electronics, and auto & parts.
In the United States, Amazon.com is the by far most popular online retail site. The market leader averages more than 183 million unique visitors per month and is also leading in terms of revenue and reach. The site’s broad assortment of goods as well as various value-added services such as Amazon Prime or third-party selling make go-to platform for many online shoppers.
Show more
Release date
March 2018
Region
United States
Survey time period
December 2017
Special properties
multi-platform

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Statistics on "E-commerce in the United States"

  • Market volume
  • Category spending
  • Retailers and websites
  • Shopping behavior
  • Device usage
  • Mobile commerce
  • Digital payments

Related Studies: Available to Download in PDF or PPTX Format

Etsy

All Information
in one Presentation

Etsy

Everything On "Etsy" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics.
93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Need help with using Statista for your research? Tutorials and first steps

Our Business Solutions: Save Time and Money

only

$588*

per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar