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Monthly unique visitors to U.S. retail websites 2019

This statistic contains data on the average monthly number of visitors to online retail sites in the United States. In December 2019, 214.8 million users visited Amazon's websites per month. Second-ranked Wal-Mart had 138.3 million unique visitors during the same period.

Online Retail

Online retail in the United States is a multi-billion dollar sector of business-to-consumer transactions where goods are sold via the internet. There are different online retail website categories: some retailer websites are based on brick-and-mortar stores whereas others are designated online retailing companies. There are also auction sites such as eBay which allow third party or private sellers to market their goods.
Most online retail sites require an on-site registration where users provide their payment and shipping details. Online retail sites enable customers to browse a range of products before placing them into an electronic shopping cart. Customers can usually select one of several digital payment options before completing the transaction and having the items shipped to them. Online retail sites are not bound to a physical location or regulations such as store opening times, and as such, have proven themselves immensely convenient for consumers. Brick-and-mortar retailers have been profiting from this, as many have started offering click-and-collect services where customers purchase a product online at any time and then pick it up in store. Some of the most popular e-commerce categories of consumers in the United States include apparel & accessions, computers & consumer electronics, and auto & parts.
In the United States, is the by far most popular online retail site. The market leader averages more than 200 million unique visitors per month and is also leading in terms of revenue and reach. The site’s broad assortment of goods as well as various value-added services such as Amazon Prime or third-party selling make go-to platform for many online shoppers.

Most popular retail websites in the United States as of December 2019, ranked by visitors

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Release date

September 2020


United States

Survey time period

December 2019

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