As of 2023, for the first time ever, Apple ranked as the market leader in the global smartphone market with a 20.1 percent share of all shipments. The tech giant retained the top title in 2024, with a share of nearly 19 percent of the global smartphone market. Samsung ranked second, holding 18 percent of the market share.
Global smartphone market share
Samsung has seen its popularity steadily increase since it held just a 4.3 percent of the smartphone vendor market at the beginning of 2010. Samsung’s share of the overall mobile phone market, has fluctuated in recent times, dropping to under 20 percent in the most recent year.
Apple became smartphone market leader based on shipments in 2023. Apple’s smartphone sales are relatively cyclical and peak in the fourth quarter each year. In the fourth quarter of 2024, 23 percent of all smartphones new smartphones sold were iPhones. The iPhone generated considerable revenue for Apple with sales of the device amounting to over 200 billion U.S. dollars in their 2024 financial year.
Share of smartphone shipments worldwide from 2012 to 2024, by vendor
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IDC. (January 13, 2025). Share of smartphone shipments worldwide from 2012 to 2024, by vendor [Graph]. In Statista. Retrieved February 14, 2025, from https://www.statista.com/statistics/271492/global-market-share-held-by-leading-smartphone-vendors/?__sso_cookie_checker=failed
IDC. "Share of smartphone shipments worldwide from 2012 to 2024, by vendor." Chart. January 13, 2025. Statista. Accessed February 14, 2025. https://www.statista.com/statistics/271492/global-market-share-held-by-leading-smartphone-vendors/?__sso_cookie_checker=failed
IDC. (2025). Share of smartphone shipments worldwide from 2012 to 2024, by vendor. Statista. Statista Inc.. Accessed: February 14, 2025. https://www.statista.com/statistics/271492/global-market-share-held-by-leading-smartphone-vendors/?__sso_cookie_checker=failed
IDC. "Share of Smartphone Shipments Worldwide from 2012 to 2024, by Vendor." Statista, Statista Inc., 13 Jan 2025, https://www.statista.com/statistics/271492/global-market-share-held-by-leading-smartphone-vendors/?__sso_cookie_checker=failed
IDC, Share of smartphone shipments worldwide from 2012 to 2024, by vendor Statista, https://www.statista.com/statistics/271492/global-market-share-held-by-leading-smartphone-vendors/?__sso_cookie_checker=failed (last visited February 14, 2025)
Share of smartphone shipments worldwide from 2012 to 2024, by vendor [Graph], IDC, January 13, 2025. [Online]. Available: https://www.statista.com/statistics/271492/global-market-share-held-by-leading-smartphone-vendors/?__sso_cookie_checker=failed