Global market share held by leading smartphone vendors from 4th quarter 2009 to 4th quarter 2016

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About This Statistic

This statistic shows the global market share (in shipments) held by smartphone vendors worldwide, from the fourth quarter of 2009 to the most recent quarter. In the fourth quarter of 2010, Samsung's market share was 9.4 percent. In 2011, Samsung shipped 94 million smartphones worldwide.

Smartphone market share - additional information

Samsung, known for consumer products such as mobile devices and home entertainment systems, is the global leading smartphone vendor. Since 2012, the South Korean company has held a share of 20 to 30 percent in the smartphone market. Apple has consistently been its closest rival over the years, while brands such as Lenovo and Huawei have also increased their smartphone market share.

Samsung’s main line of smartphone products is the Galaxy series, the first of which was released in April 2009. The company’s smartphone shipments have increased rapidly from 2.4 million at the start of 2010 to 84.5 million in the third quarter of 2015. As well as being the leader in the smartphone market, Samsung also holds a considerable share of 20 to 25 percent of mobile phone sales. In the third quarter of 2015, the South Korean company sold over 100 million mobile phones worldwide.

Apple is the second largest vendor of smartphones worldwide, with the company selling more than 230 million iPhones worldwide in 2015. This is a significant increase from the previous year, when Apple sold about 170 million units worldwide. As of the third quarter of 2015, Huawei is the third largest vendor of smartphones, with 7.5 percent of the market share. The company sold more than 27 million units to end users in that quarter. Both Lenovo and Xiaomi have just over five percent of the smartphone market share; each company sold about 17 million mobiles phones to end users in the third quarter of 2015.

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