Smartphone market share - additional information
Samsung, known for consumer products such as mobile devices and home entertainment systems, is the global leading smartphone vendor. Since 2012, the South Korean company has held a share of 20 to 30 percent in the smartphone market. Apple has consistently been its closest rival over the years, while brands such as Lenovo and Huawei have also increased their smartphone market share.
Samsung’s main line of smartphone products is the Galaxy series, the first of which was released in April 2009. The company’s smartphone shipments have increased rapidly from 2.4 million at the start of 2010 to 77.5 million in the fourth quarter of 2016. As well as being the leader in the smartphone market, Samsung also holds a considerable share of 20 to 25 percent of mobile phone sales. In the third quarter of 2015, the South Korean company sold over 100 million mobile phones worldwide.
Apple is the second largest vendor of smartphones worldwide, with the company selling more than 210 million iPhones worldwide in 2016. As of the fourth quarter of 2016, Huawei is the third largest vendor of smartphones, with 10.6 percent of the market share. The company sold more than 45 million units to end users in that quarter.