Smartphone market share worldwide by vendor 2009-2020

This statistic shows the global market share (in shipments) held by smartphone vendors worldwide, from the fourth quarter of 2009 to the first quarter of 2020. In the first quarter of 2020, Samsung's market share was reached 21.2 percent. In 2018, Samsung shipped more than 292 million smartphones worldwide.

Smartphone market share - additional information

Samsung, known for consumer products such as mobile devices and home entertainment systems, is the global leading smartphone vendor. Since 2012, the South Korean company has held a share of 20 to 30 percent in the smartphone market. Apple has consistently been its closest rival over the years, while brands such as Lenovo and Huawei have also increased their smartphone market share.

Samsung’s main line of smartphone products is the Galaxy series, the first of which was released in April 2009. The company’s smartphone shipments have increased rapidly from 2.4 million at the start of 2010 to 74.1 million in the fourth quarter of 2017.

Apple is the second largest vendor of smartphones worldwide, with the company selling more than 215.8 million iPhones worldwide in 2017. As of the fourth quarter of 2017, Huawei is the third largest vendor of smartphones, with 10.2 percent of the market share. The company sold more than 41 million units to end users in that quarter.

Global market share held by leading smartphone vendors from 4th quarter 2009 to 1st quarter 2020

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Release date

April 2020



Survey time period

4th quarter 2009 to 4th quarter 2020

Supplementary notes

* The source does not provide information on the market share in every quarter.

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Statistics on "Smartphones"

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