Samsung held the largest slice of the global smartphone market by shipments during the second quarter of 2023, followed by Apple. Xiaomi has taken a tight grip on the third position, accounting for a market share of 12.5 in the second quarter of 2023.
Huawei falls outside the leading five vendors
Samsung, known for consumer products such as mobile devices and home entertainment systems, is consistently among the global leading smartphone vendors. While Apple and Samsung are typically the two major companies challenging for the top spot, Huawei had provided a strong challenge in recent years. Huawei's market share reached up to 20 percent in previous years, however, strong performances from rivals and the effects of the U.S. trade ban have since seen Huawei fall outside the list of top five vendors by smartphone shipments.
Samsung and Apple smartphone sales
Samsung’s main line of smartphone products is the Galaxy series, the first of which was released in April 2009. Samsung suffered a steep drop-off in shipments as a result of the coronavirus (COVID-19) pandemic. The company shipped 75.5 million units in the second quarter of 2019, a figure that fell to 54.2 million units by the second quarter of 2020. However, Samsung appears to be recovering from reduced smartphone shipments from 2020 to 2022, as they shipped nearly 258 million units globally in 2022.
Apple is a major manufacturer of smartphones worldwide, with the company shipping more than 225 million iPhones worldwide in 2022. Apple’s sales tend to be very cyclical, peaking in the fourth quarter each year, much like in the fourth quarter of 2022, when they took the first spot in terms of units shipped globally with around 72 million units.
Global smartphone market share from 4th quarter 2009 to 2nd quarter 2023
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IDC. (July 27, 2023). Global smartphone market share from 4th quarter 2009 to 2nd quarter 2023 (by vendor) [Graph]. In Statista. Retrieved September 29, 2023, from https://www.statista.com/statistics/271496/global-market-share-held-by-smartphone-vendors-since-4th-quarter-2009/
IDC. "Global smartphone market share from 4th quarter 2009 to 2nd quarter 2023 (by vendor)." Chart. July 27, 2023. Statista. Accessed September 29, 2023. https://www.statista.com/statistics/271496/global-market-share-held-by-smartphone-vendors-since-4th-quarter-2009/
IDC. (2023). Global smartphone market share from 4th quarter 2009 to 2nd quarter 2023 (by vendor). Statista. Statista Inc.. Accessed: September 29, 2023. https://www.statista.com/statistics/271496/global-market-share-held-by-smartphone-vendors-since-4th-quarter-2009/