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Smartphone market share worldwide by vendor 2009-2020

Huawei overtook Samsung to become the smartphone market leader by share of units shipped during the Q2 2020, accounting for 20 percent of the overall market. This marks the first time that Huawei claimed the top spot, with Apple and Samsung typically jostling for position at the front.

Smartphone market : Apple, Samsung and Huawei on top

Samsung, known for consumer products such as mobile devices and home entertainment systems, is consistently among the global leading smartphone vendors. Since 2012, the South Korean company has held a share of 20 to 30 percent in the smartphone market. Apple has consistently been its closest rival over the years, while brands such as Lenovo and Huawei have gained ground.

Samsung smartphone sales

Samsung’s main line of smartphone products is the Galaxy series, the first of which was released in April 2009. Samsung has suffered a steep drop-off in shipments as a result of the coronavirus (COVID-19) pandemic. The company shipped 75.5 million units in the second quarter of 2019, a figure that fell to 54.2 million units by the second quarter of 2020.

Apple are the remaining major manufacturer of smartphones worldwide, with the company shipping more than 37 million iPhones worldwide in the second quarter of 2020. This won the company a global market share of 13.5 percent.

Global smartphone market share from 4th quarter 2009 to 3rd quarter 2020

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Source

Release date

October 2020

Region

Worldwide

Survey time period

4th quarter 2009 to 3rd quarter 2020

Supplementary notes

* The source does not provide information on the market share in every quarter.

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Statistics on "Smartphones"

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