Content marketing types used in B2B communications worldwide 2022

Published by
Valentina Dencheva,
May 30, 2023
During a July 2022 survey conducted among marketers, it was found that 49 percent of the respondents said that they used in-person events in their content marketing campaigns, which is a value that grew with 30 percentage points compared to the previous year. On the other hand, online events and webinars were used by 62 percent of respondents.

Leading content marketing types and tactics used by B2B marketers worldwide as of July 2022

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Release date

October 2022

Region

Worldwide

Survey time period

July 2022

Number of respondents

925 respondents

Special properties

among B2B marketers / used in last 12 months

Method of interview

Online survey

Supplementary notes

* 77 percent of respondents in North America, 13 percent in Europe, five percent in Asia, two percent in Africa, one percent in South America, two percent in Australia.

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