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Content marketing types used in B2B communications in North America 2020

During a July 2020 survey conducted among North American marketers, it was found that 42 percent of the respondents said that they used in-person events in their content marketing campaigns. Naturally that seems to be a consequence of the coronavirus pandemic and its impact on the industry. In fact, 67 percent of responding marketers said they were using a form of virtual event as part. of their content marketing strategies.

Leading content marketing types and tactics used by B2B marketers in North America as of July 2020

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Release date

September 2020


North America

Survey time period

July 2020

Number of respondents

740 respondents

Special properties

among B2B marketers

Method of interview

Online survey

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Statistics on "Content marketing"

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