During a July 2020 survey conducted among North American marketers, it was found that 42 percent of the respondents said that they used in-person events in their content marketing campaigns. Naturally that seems to be a consequence of the coronavirus pandemic and its impact on the industry. In fact, 67 percent of responding marketers said they were using a form of virtual event as part. of their content marketing strategies.
Leading content marketing types and tactics used by B2B marketers in North America as of July 2020
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Content Marketing Institute. (September 30, 2020). Leading content marketing types and tactics used by B2B marketers in North America as of July 2020 [Graph]. In Statista. Retrieved March 26, 2021, from https://www.statista.com/statistics/271562/content-marketing-tactics-used-in-b2b-communications-in-north-america/
Content Marketing Institute. "Leading content marketing types and tactics used by B2B marketers in North America as of July 2020." Chart. September 30, 2020. Statista. Accessed March 26, 2021. https://www.statista.com/statistics/271562/content-marketing-tactics-used-in-b2b-communications-in-north-america/
Content Marketing Institute. (2020). Leading content marketing types and tactics used by B2B marketers in North America as of July 2020. Statista. Statista Inc.. Accessed: March 26, 2021. https://www.statista.com/statistics/271562/content-marketing-tactics-used-in-b2b-communications-in-north-america/
Content Marketing Institute. "Leading Content Marketing Types and Tactics Used by B2b Marketers in North America as of July 2020." Statista, Statista Inc., 30 Sep 2020, https://www.statista.com/statistics/271562/content-marketing-tactics-used-in-b2b-communications-in-north-america/
Content Marketing Institute, Leading content marketing types and tactics used by B2B marketers in North America as of July 2020 Statista, https://www.statista.com/statistics/271562/content-marketing-tactics-used-in-b2b-communications-in-north-america/ (last visited March 26, 2021)





