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Preferred product purchase methods of global online shoppers 2015, by category

What method do you most prefer for buying your purchases?

Preferred product purchase methods of global online shoppers 2015, by category This statistic shows the preferred product buying methods of global online shoppers as of September 2015, sorted by category. During the survey period, it was found that 42 percent of worldwide survey respondents preferred to purchase books, music, movies, and video games online via PC. Only 30 percent of respondents preferred to do so in-store.
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What method do you most prefer for buying your purchases?

Wearables (watches, glasses, pens)Online via mobile phone or smartphoneOnline via tabletOnline via PCTV shoppingCatalog/magazineIn-storeDo not research/buy this category
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Wearables (watches, glasses, pens)Online via mobile phone or smartphoneOnline via tabletOnline via PCTV shoppingCatalog/magazineIn-storeDo not research/buy this category
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This statistic shows the preferred product buying methods of global online shoppers as of September 2015, sorted by category. During the survey period, it was found that 42 percent of worldwide survey respondents preferred to purchase books, music, movies, and video games online via PC. Only 30 percent of respondents preferred to do so in-store.
Show more
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