Preferred product purchase methods of global online shoppers 2015, by category

This statistic shows the preferred product buying methods of global online shoppers as of September 2015, sorted by category. During the survey period, it was found that 42 percent of worldwide survey respondents preferred to purchase books, music, movies, and video games online via PC. Only 30 percent of respondents preferred to do so in-store.

What method do you most prefer for buying your purchases?

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Sources

Release date

February 2016

Region

Worldwide

Survey time period

August and September 2015

Number of respondents

22,164 - 22,452

Special properties

online shoppers

Method of interview

Online interview

Supplementary notes

Values may not add up to 100 percent due to rounding.

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Statistics on "Online search usage"

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