most popular online video property in the United States was Google Sites, which include YouTube. In June 2019, Google Sites had over 126 million unique viewers, more than double the amount of second-ranked Facebook.
In 2018, the number of digital video viewers in the United States amounted to 228.8 million viewers. This figure is projected to reach 248.9 million U.S. video viewers in 2022. The Number of digital video viewers in the United States from 2018 to 2022 (in millions)
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Statistics on Video advertising and marketing in the United States
Overview
5
- Premium Statistic Digital video advertising spending in the U.S. 2019-2023
- Premium Statistic Digital Market Outlook: digital video ad spending in the U.S. 2017-2026, by device
- Premium Statistic Digital video ad spend in the U.S. 2022, by type
- Premium Statistic Digital Market Outlook: digital video ad spending per internet user U.S. 2017-2026
- Premium Statistic Mobile ad spend in the U.S. 2017-2026, by format
Usage & budgets
7
- Premium Statistic Top video ad types considered a must-buy by marketers in the U.S. 2022
- Premium Statistic Share of digital in media budgets in the U.S. 2023, by format
- Premium Statistic Top audience-related benefits of CTV and OTT advertising in the U.S. 2022
- Premium Statistic Top performance/pricing-related benefits of CTV and OTT advertising in the U.S. 2022
- Premium Statistic Reasons for shifting ad spend to CTV/OTT in the U.S. 2021
- Premium Statistic Shift of media budgets to OTT/CTV in the U.S. 2021, by medium
- Premium Statistic Digital media challenges in the U.S. 2021
Market leaders
8
- Premium Statistic Ad revenue of major digital ad sellers worldwide 2022
- Premium Statistic Digital ad revenue share in the U.S. 2019-2023, by company
- Premium Statistic Digital video ad views in the U.S. 2022, by platform
- Premium Statistic Streaming services with largest ad spend in the U.S. 2021
- Premium Statistic Leading AVOD platforms by ad revenue in the U.S. 2020-2021
- Premium Statistic Organic vs. paid social media used by B2C marketers worldwide 2021
- Premium Statistic Most popular social media for influencer marketing in the U.S. 2021
- Premium Statistic Share of companies investing in digital video advertising U.S. Q1 2022, by platform
Audience
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- Premium Statistic Digital video viewers in the United States 2018-2022
- Premium Statistic Digital Market Outlook: users of video-on-demand in the U.S. 2017-2027, by type
- Premium Statistic Youtube users in the United States 2017-2025
- Premium Statistic Instagram: number of users in the United States 2020-2023
- Basic Statistic TikTok: number of users in the United States 20219-2025
- Premium Statistic Most used devices for digital videos in the U.S. 2022
- Premium Statistic U.S. device usage for weekly online video viewing 2022, by age group
- Premium Statistic Installs of selected video streaming apps in the U.S. 2021
Consumer perspective
8
- Premium Statistic Consumer attitude to ads on streaming services in the U.S. 2022
- Premium Statistic Popularity of ad-supported streaming content in the U.S. 2021
- Premium Statistic Streaming services with most annoying ads according to viewers in the U.S. 2022
- Premium Statistic Netflix subscribers who would switch to ad-supported version in the U.S. 2022
- Premium Statistic Video streaming viewers paying attention to ads on streamed show U.S. 2021
- Premium Statistic Number of ads accepted by streaming video viewers during a show in the U.S. 2021
- Premium Statistic Ad breaks length accepted by TV viewers during a show in the U.S. 2021
- Premium Statistic Streaming video viewer satisfaction with ad delivery options in the U.S. 2021
Further related statistics
18
- Types of online videos on websites in China by number of videos 2012
- Type of online videos watched in China by page view 2012
- Daily browsing time on online video websites in China 2012
- Leading online video websites in China by number of users 2012
- Digital video and media content reach in MENA countries 2015
- Revenue breakdown of online video advertising in China 2012, by website type
- Number of views of ads on comprehensive online video websites in China 2012, by product
- Access to online videos in China 2011, by device
- Duration of users watching online videos in China 2011, by device
- Frequency of users watching online videos in China 2011, by device
- Reasons for the growth of time viewers spend watching online videos in China
- Number of users in the paid online video market in China 2013-2018
- Leading online video websites in China 2012, by time spent
- Frequency of online video consumption via a smartphone in France 2017
- YouTube users according to the access device in Spain 2019
- Ukraine: internet connection used for online videos 2014
- Israel: online video consumption via computer 2016
- South Korea: online video consumption rate 2016
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Statistics
- Types of online videos on websites in China by number of videos 2012
- Type of online videos watched in China by page view 2012
- Daily browsing time on online video websites in China 2012
- Leading online video websites in China by number of users 2012
- Digital video and media content reach in MENA countries 2015
- Revenue breakdown of online video advertising in China 2012, by website type
- Number of views of ads on comprehensive online video websites in China 2012, by product
- Access to online videos in China 2011, by device
- Duration of users watching online videos in China 2011, by device
- Frequency of users watching online videos in China 2011, by device
- Reasons for the growth of time viewers spend watching online videos in China
- Number of users in the paid online video market in China 2013-2018
- Leading online video websites in China 2012, by time spent
- Frequency of online video consumption via a smartphone in France 2017
- YouTube users according to the access device in Spain 2019
- Ukraine: internet connection used for online videos 2014
- Israel: online video consumption via computer 2016
- South Korea: online video consumption rate 2016
eMarketer. (March 9, 2018). Number of digital video viewers in the United States from 2018 to 2022 (in millions) [Graph]. In Statista. Retrieved March 24, 2023, from https://www.statista.com/statistics/271611/digital-video-viewers-in-the-united-states/
eMarketer. "Number of digital video viewers in the United States from 2018 to 2022 (in millions)." Chart. March 9, 2018. Statista. Accessed March 24, 2023. https://www.statista.com/statistics/271611/digital-video-viewers-in-the-united-states/
eMarketer. (2018). Number of digital video viewers in the United States from 2018 to 2022 (in millions). Statista. Statista Inc.. Accessed: March 24, 2023. https://www.statista.com/statistics/271611/digital-video-viewers-in-the-united-states/
eMarketer. "Number of Digital Video Viewers in The United States from 2018 to 2022 (in Millions)." Statista, Statista Inc., 9 Mar 2018, https://www.statista.com/statistics/271611/digital-video-viewers-in-the-united-states/
eMarketer, Number of digital video viewers in the United States from 2018 to 2022 (in millions) Statista, https://www.statista.com/statistics/271611/digital-video-viewers-in-the-united-states/ (last visited March 24, 2023)
Number of digital video viewers in the United States from 2018 to 2022 (in millions) [Graph], eMarketer, March 9, 2018. [Online]. Available: https://www.statista.com/statistics/271611/digital-video-viewers-in-the-united-states/