Digital video consumption in the United States – additional information
Digital video can refer to TV shows, amateur videos and original digital videos shown online and can be watched using a variety of devices such as computers, smartphones, tablets or internet-connected TVs. In the United States, the amount of time spent, per day, watching digital video is dependent on the age groups involved. For example, in the second quarter of 2014, users aged 18 to 34 years spent 35 minutes per day watching digital video. This age group has consistently watched more digital video per day than any other age group since 2012. However, the number of minutes spent watching digital video amongst those aged 50 to 64 years has increased, from just 9 percent in the second quarter of 2012, to 19 percent by the second quarter in 2014.
The frequency of watching original digital video online in the United States has changed from 2013 to 2014. In 2013, 19 percent of respondents when asked; ‘How often do you watch original digital video?’ answered at least monthly. This share of respondents grew slightly to 22 percent in 2014. However the share of respondents who stated that they never watched digital videos remained high at 69 percent in 2013 and 68 percent in 2014.
Consumption of original digital video in the U.S. can depend on the time of day. In a survey of U.S. consumers during April 2014, respondents were asked; ‘During which of these periods did you watch original digital video yesterday? Between 9pm and midnight proved the most popular time of day to watch digital video with a five percent share. In comparison, between 6 am and 9 am proved to be the least popular time of day, with only a two percent share of consumers watching video during this time.