Mobile apps: abandonment rate 2012-2019

Published by L. Ceci, Aug 25, 2023
The statistic shows the percentage of apps used only once after their installation from 2010 to 2019. During the most recent survey period, it was found that 25 percent apps downloaded by mobile app users worldwide were only accessed once after download.

Percentage of mobile apps that have been used only once from 2010 to 2019

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Sources

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Release date

May 2019

Region

Worldwide

Survey time period

2010 to 2019

Number of respondents

12,000 respondents

Special properties

data is based on Localytics platform, wider industry metrics may vary

Supplementary notes

* According to the source, the abandonment rate refers to the share of users that abandoned an app after one use.

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