Facebook's importance in marketing mix in the U.S. as of August 2013

The statistic presents data on Facebook's importance in marketing mix in the United States among subscribers of the of magazine "Advertising Age" as of August 2013. During the survey, nearly 44 percent of the respondents stated that Facebook marketing was a regular element of their strategy.

How would you characterize the role of Facebook marketing in your overall mix?

Share of respondents
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Source

Release date

September 2013

Region

United States

Survey time period

August 2013

Number of respondents

n = 532

Special properties

among Advertising Age subscibers

Method of interview

Online survey

Supplementary notes

Respondents' origin was not provided. The survey was carried among subscribers of the American magazine 'Advertising Age'.

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