Share of web searches for United Kingdom (UK) brands made by international consumers in 2012, by product category
International split of e-commerce web searches for United Kingdom retail brands
This statistic displays the international and domestic split of web searches for UK retail brands in 2012, by product category. Of web searches for UK luxury fashion brands, 62.5 percent were made by consumers located outside the United Kingdom.
Share of web searches for United Kingdom (UK) brands made by international consumers in 2012, by product category
International consumer searchesUK consumer searches
Luxury fashion*62.5%37.5%
Beauty39.2%60.8%
Clothing (mainstream)28.9%71.1%
Sports28.2%71.8%
Entertainment and Electricals15.9%84.1%
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Sources

Release date

June 2013

Region

United Kingdom

Survey time period

2012

Supplementary notes

* Clothing, footwear, jewellery and accessories.

International split of e-commerce web searches for United Kingdom retail brands
This statistic displays the international and domestic split of web searches for UK retail brands in 2012, by product category. Of web searches for UK luxury fashion brands, 62.5 percent were made by consumers located outside the United Kingdom.
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