Share of web searches for United Kingdom (UK) brands made by international consumers in 2012, by product category

International split of e-commerce web searches for United Kingdom retail brands This statistic displays the international and domestic split of web searches for UK retail brands in 2012, by product category. Of web searches for UK luxury fashion brands, 62.5 percent were made by consumers located outside the United Kingdom.
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International consumer searchesUK consumer searches
Luxury fashion*62.5%37.5%
Beauty39.2%60.8%
Clothing (mainstream)28.9%71.1%
Sports28.2%71.8%
Entertainment and Electricals15.9%84.1%
International consumer searchesUK consumer searches
Luxury fashion*62.5%37.5%
Beauty39.2%60.8%
Clothing (mainstream)28.9%71.1%
Sports28.2%71.8%
Entertainment and Electricals15.9%84.1%
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Description Source More information
This statistic displays the international and domestic split of web searches for UK retail brands in 2012, by product category. Of web searches for UK luxury fashion brands, 62.5 percent were made by consumers located outside the United Kingdom.
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Release date
June 2013
Region
United Kingdom
Survey time period
2012
Supplementary notes
* Clothing, footwear, jewellery and accessories.

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