Growth of advertising spending worldwide 2000-2022

The global advertising market experienced some fairly turbulent times between 2000 and 2010, seeing growth rates as high as 11.3 percent as well as lows reaching -9.5 percent during that time period. However, since 2011 the situation has stabilized, and advertising spending growth remained on average at roughly five percent. According to projections, in 2022 ad spending will have grown by 4.5 percent.

Global advertising in 2021

Not surprisingly, the internet will be the largest advertising medium in 2022, accounting for a little over half of global ad expenditures that year. Television, which has been the undisputed favorite among advertisers, will be overtaken by digital media. Between 2018 and 2021 TV is forecast to lose close to 4.3 billion U.S. dollars, while mobile internet is expected to gain 90 billion dollars in the same period. Half of major media, except for mobile internet, cinema, outdoor and radio are projected to lose investments in those three years.
All in all, North America will still be the most prominent region, with the U.S. poised to hold the crown for the largest advertising market in 2021. Canada and Mexico will take the second and third spots within the region, but on a global scale are not predicted to rank anywhere close to the top three markets. As a matter of fact, Asian countries, China and Japan will close the top three, making Asia the second leading region in terms of ad expenditures.

Growth of advertising spending worldwide from 2000 to 2022

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Source

In cooperation with
Zenith
Release date

December 2019

Region

Worldwide

Survey time period

2000 to 2019

Special properties

current prices

Supplementary notes

* Forecast.

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Statistics on "Advertising worldwide"

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