Growth of advertising spending worldwide from 2010 to 2021

Growth of advertising spending worldwide 2010-2021 The graph depicts the growth of advertising spending worldwide from 2010 to 2018, as well as a forecast thereof until 2021. Global advertising spending is expected to grow by 4.3 percent in 2018. Between 2017 and 2020, Eastern Europe and Central Asia are expected to become the fastest growing regional ad markets worldwide. The average growth rate of ad spend in that region is expected to amount to 8.9 percent annually. The fastest growing medium is projected to be mobile internet, growing by 74.3 billion U.S. dollars in the same period.
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Growth relative to the preceding year
2021*4%
2020*4.1%
2019*3.8%
20184.3%
20174%
20165%
20154.3%
20145.5%
20134.3%
20124.3%
20114.2%
20107.7%
Growth relative to the preceding year
2021*4%
2020*4.1%
2019*3.8%
20184.3%
20174%
20165%
20154.3%
20145.5%
20134.3%
20124.3%
20114.2%
20107.7%
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The graph depicts the growth of advertising spending worldwide from 2010 to 2018, as well as a forecast thereof until 2021. Global advertising spending is expected to grow by 4.3 percent in 2018. Between 2017 and 2020, Eastern Europe and Central Asia are expected to become the fastest growing regional ad markets worldwide. The average growth rate of ad spend in that region is expected to amount to 8.9 percent annually. The fastest growing medium is projected to be mobile internet, growing by 74.3 billion U.S. dollars in the same period.
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Release date
December 2018
In cooperation with:
Zenith
Region
Worldwide
Survey time period
2010 to 2018
Special properties
current prices
Supplementary notes
* Forecast.
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