Growth of advertising spending worldwide from 2010 to 2020

Growth of advertising spending worldwide 2010-2020 The graph depicts the growth of advertising spending worldwide from 2010 to 2017, as well as a forecast thereof until 2020. Global advertising spending is expected to grow by 4.3 percent in 2018. Between 2017 and 2020, Eastern Europe and Central Asia are expected to become the fastest growing regional ad markets worldwide. The average growth rate of ad spend in that region is expected to amount to 8.9 percent annually. The fastest growing medium is projected to be mobile internet, growing by 82.5 billion U.S. dollars in the same period.
Show more
Loading statistic...
Growth relative to the preceding year
20107.6%
20114.2%
20124.2%
20134.1%
20145.2%
20154.3%
20165.1%
20174%
2018*4.3%
2019*4%
2020*4.1%
Growth relative to the preceding year
20107.6%
20114.2%
20124.2%
20134.1%
20145.2%
20154.3%
20165.1%
20174%
2018*4.3%
2019*4%
2020*4.1%
Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment
Description Source More information
The graph depicts the growth of advertising spending worldwide from 2010 to 2017, as well as a forecast thereof until 2020. Global advertising spending is expected to grow by 4.3 percent in 2018. Between 2017 and 2020, Eastern Europe and Central Asia are expected to become the fastest growing regional ad markets worldwide. The average growth rate of ad spend in that region is expected to amount to 8.9 percent annually. The fastest growing medium is projected to be mobile internet, growing by 82.5 billion U.S. dollars in the same period.
Show more
Release date
July 2018
In cooperation with:
Zenith
Region
Worldwide
Survey time period
2010 to 2017
Special properties
current prices
Supplementary notes
* Forecast.

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.

Register for free

Premium Account

Your perfect start with Statista

  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax
   (New York residents only).
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom

Related Studies: Available to Download in PDF or PPTX Format

Advertising worldwide
Advertising worldwide

All Information
in one Presentation

Advertising worldwide

Everything On "Advertising worldwide" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "Advertising worldwide"

  • Overview
The most important statistics
  • Print media
  • Broadcast media
  • Out of home
  • Digital
  • Mobile
  • Other media & ad types
  • Agencies
Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

News
News