The growth of Netflix
Netflix was launched in the United States in 1998, functioning as a digital DVD rental store and placing itself squarely in competition with Blockbuster. The company launched its streaming video service in 2007, and just over a decade later Netflix secured the title of the streaming service with the most subscribers in the world. Netflix now offers a wealth of original content as well as content from niche and emerging directors, multiple foreign-language movies and a significant amount of highly-acclaimed and popular films from Hollywood and other markets.
Netflix’s worldwide video content budget surpassed 12 billion U.S. dollars in 2018, marking a five-fold increase since 2013. The streaming platform has become known for its many original shows reaching fans across the globe, including ‘Stranger Things’, ‘Orange is the New Black’, and ’13 Reasons Why’.



