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To what extent do you trust the following forms of advertising/recommendation?

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Consumer trust in different types of advertising in Singapore in Q2 2013 This chart shows how much Singaporean internet users trust different kinds of advertising. In the second quarter of 2013, 43 percent of respondents stated they trusted online video ads.
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Share of respondents who answered "trust somewhat" or "trust completely"
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Share of respondents who answered "trust somewhat" or "trust completely"
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Description Source More information
This chart shows how much Singaporean internet users trust different kinds of advertising. In the second quarter of 2013, 43 percent of respondents stated they trusted online video ads.
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Release date
September 2013
Region
Singapore
Survey time period
Q2 2013
Special properties
among internet users
Supplementary notes
Nielsen surveyed 29,000 respondents from 58 countries. A separate number of respondents for Singapore only was not provided by the source.

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