Consumer trust in different types of advertising in Singapore in Q2 2013

This chart shows how much Singaporean internet users trust different kinds of advertising. In the second quarter of 2013, 43 percent of respondents stated they trusted online video ads.

To what extent do you trust the following forms of advertising/recommendation?

Share of respondents who answered "trust somewhat" or "trust completely"
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Source

Release date

September 2013

Region

Singapore

Survey time period

Q2 2013

Special properties

among internet users

Supplementary notes

Nielsen surveyed 29,000 respondents from 58 countries. A separate number of respondents for Singapore only was not provided by the source.

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Statistics on "Singapore"

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