Media reach among young adults in China in 2012

The graph displays the reach of Chinese media across platforms among young adults as of the third quarter of 2012. According to Ipsos data, 56.9 percent of the Chinese population accessed newspaper media, compared to 19.5 percent accessing broadcast radio.

Media reach among young adults in China as of 3rd quarter 2012

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Release date

April 2013



Survey time period

Q1 to Q3 2012

Number of respondents

base: n = 66,000

Age group

15-35 years

Special properties

respondents aged 12 to 64 from 88 major Chinese cities and rural areas.

Method of interview

Panel survey

Supplementary notes

* 2012 figures are Q1 to Q3 figures.

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Statistics on "Children and media in the United Kingdom (UK)"

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