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Share of affluent consumers who find advertising in selected media as effective in the United States in 2017, by household income

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Affluent consumers who find ads in media informative in the U.S. 2017, by income This statistic shows the share of affluent consumers who find advertising in selected media as effective in the United States in 2017, by household income. According to the source, 50 percent of ultra affluent U.S. adults, with household incomes of over 200 thousand U.S. dollars, believed that TV ads were useful in providing them with information about products and services.
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HHI $100-$200K (moderate affluents)HHI $200K+ (ultra affluents)
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HHI $100-$200K (moderate affluents)HHI $200K+ (ultra affluents)
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Description

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This statistic shows the share of affluent consumers who find advertising in selected media as effective in the United States in 2017, by household income. According to the source, 50 percent of ultra affluent U.S. adults, with household incomes of over 200 thousand U.S. dollars, believed that TV ads were useful in providing them with information about products and services.
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Release date
April 2018
Region
United States
Survey time period
2017
Age group
18 years and older
Special properties
among consumers with HH income of more than $100k
Supplementary notes
The source did not provide information on the sample number or the exact date of survey.
Respondents who agreed with the statement: “Advertising in this medium provides me with useful information about products or services”
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