Methods for choosing a digital magazine in the United States in 2012

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Share of respondents
Look for specific magazines that I have identified in advance79%
Choose based on the cover or articles24%
Look at the "featured" or "best-selling" area to see what is being promoted23%
Go to categories or specific key words in the "newsstand" or app store20%
Search in the "newsstand/magazine" section as opposed to the app store17%

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Description Source More information
This statistic depicts the methods US consumers used to choose a digital magazine at a digital newsstand in the United States as of November 2012. During a survey, 24 percent of the consumers stated they chose a digital magazine based on the cover or the articles.
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Release date
August 2013
United States
Survey time period
November 2012
Special properties
among respondents who have used digital newsstands to find, subscribe to and download magazine-branded content apps
Supplementary notes
Multiple answers were allowed.
The source does not provide information on the respodents' age or the type of survey used.

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