Share of digital in global ad spend 2021-2026

Published by Statista Research Department, Mar 20, 2024
In 2021, digital advertising accounted for 63.1 percent of total global advertising spending. The source projected that the share would increase to 72.5 percent by 2026. The this period, the digital ad spending itself is forecast to increase from 523 billion to 836 billion U.S. dollars.

Share of digital in advertising spending worldwide from 2021 to 2026

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Release date

February 2023

Region

Worldwide

Survey time period

2021

Supplementary notes

* Forecast.

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Overview

8

Regional data

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Industry data

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Channel spending

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Marketer perspective

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Consumer perspective

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