Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Global magazine advertising expenditure 2014-2016

Magazine advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)

Global magazine advertising expenditure 2014-2016 The timeline shows magazine advertising expenditure worldwide in 2014 as well as a forecast for 2015 and 2016. Magnaglobal projected the spending would reach 22.88 billion U.S. dollars in 2016.
Global magazine advertising expenditure – additional information

Magazine advertising expenditure worldwide was forecast to decline from 27.57 billion U.S. dollars in 2014 to 22.88 billion U.S. dollars in 2016. As magazines move into the digital age, online advertising is expected to play an increasingly large role in the magazine advertising industry. By 2020, it is expected that digital consumer magazines will generate 18.73 billion U.S. dollars in advertising revenue, compared to 8.17 billion U.S. dollars in 2015.

Advertising spending in magazines in the United States has also decreased slightly in recent years, with periodical publishers generating an estimated revenue of just under 12.5 billion U.S. dollars in 2014, in contrast to almost 14 billion U.S. dollars in 2010. The revenue through advertising space in 2014 nevertheless represented the largest proportion of overall revenue generated by periodical publishers in the United States. A further 10.44 billion U.S. dollars was generated through subscriptions and sales, and five billion U.S. dollars through all other operating revenue.

The French cosmetics and beauty company, L'Oréal, was the leading magazine advertiser in the United States in 2015, with a total ad spend of 716.7 million U.S. dollars. The American consumer goods company, Procter & Gamble, was the second highest advertising spender, paying a total of 537.1 million U.S. dollars for magazine advertisements in 2015.
Show more

Magazine advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)

Magazine ad spending in billion U.S. dollars
--
--
--
Magazine ad spending in billion U.S. dollars
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

Download Settings Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment

Description

Source

More information

The timeline shows magazine advertising expenditure worldwide in 2014 as well as a forecast for 2015 and 2016. Magnaglobal projected the spending would reach 22.88 billion U.S. dollars in 2016.
Global magazine advertising expenditure – additional information

Magazine advertising expenditure worldwide was forecast to decline from 27.57 billion U.S. dollars in 2014 to 22.88 billion U.S. dollars in 2016. As magazines move into the digital age, online advertising is expected to play an increasingly large role in the magazine advertising industry. By 2020, it is expected that digital consumer magazines will generate 18.73 billion U.S. dollars in advertising revenue, compared to 8.17 billion U.S. dollars in 2015.

Advertising spending in magazines in the United States has also decreased slightly in recent years, with periodical publishers generating an estimated revenue of just under 12.5 billion U.S. dollars in 2014, in contrast to almost 14 billion U.S. dollars in 2010. The revenue through advertising space in 2014 nevertheless represented the largest proportion of overall revenue generated by periodical publishers in the United States. A further 10.44 billion U.S. dollars was generated through subscriptions and sales, and five billion U.S. dollars through all other operating revenue.

The French cosmetics and beauty company, L'Oréal, was the leading magazine advertiser in the United States in 2015, with a total ad spend of 716.7 million U.S. dollars. The American consumer goods company, Procter & Gamble, was the second highest advertising spender, paying a total of 537.1 million U.S. dollars for magazine advertisements in 2015.
Show more
Release date
June 2016
Region
Worldwide
Survey time period
2014
Supplementary notes
* Forecast.
Figures have been rounded.
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Advertising worldwide
Advertising worldwide

All Information
in one Presentation

Advertising worldwide

Everything On "Advertising worldwide" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Advertising worldwide"
  • Overview
  • Print media
  • Broadcast media
  • Out of home
  • Digital
  • Mobile
  • Other media & ad types
  • Agencies
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.