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Global magazine advertising expenditure 2000-2022

It was calculated that magazine advertising spending worldwide would decrease from 24 billion U.S dollars in 2019 to 17 billion dollars in 2022. The decline in magazine ad expenditures has been constant since 2006, when for the last time the industry spent more than 51 billion dollars on this medium, and sped up die to the coronavirus outbreak in early 2020.

Magazine advertising expenditure – additional information

Spending on magazine ads in North America has also decreased in recent years, by roughly 2.6 billion dollars between 2017 and 2019, and it is projected to decline further to 8.5 billion in the next three years. The same trend is observed in Latin America, Asia Pacific and Central and Western Europe.
As magazines move into the digital age - an an average of 42 percent of adults in the U.S. reading online magazines - it comes as no surprise that advertisers step away from promoting their products and services in the print editions and focus their efforts on the digital versions.

Magazine advertising expenditure worldwide from 2000 to 2022

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Source

In cooperation with
Zenith
Release date

July 2020

Region

Worldwide

Survey time period

2000 to 2019

Special properties

current prices

Supplementary notes

* Forecast.

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Statistics on "Advertising in the United Kingdom (UK)"

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