Distribution of worldwide mobile application revenues in 2017, by channel

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Gaming appsOther apps
Video ads31%36%
Display ads19%30%
Native ads3%10%
IAP & m-commerce43%21%
Installs and subscriptions4%3%
Affiliate deals1%-

© Statista 2017

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Description Source More information
This statistic shows the distribution of worldwide mobile application revenues in 2017, sorted by channel. According to a survey of mobile app developers, 36 percent of non-gaming ad revenues were generated through video ads.
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Release date
July 2017
Region
Worldwide
Survey time period
2017
Number of respondents
100 respondents
Special properties
mobile app publishers
Method of interview
Online survey

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