Distribution of worldwide mobile application revenues in 2017, by channel

Share of worldwide mobile app revenues 2017, by channel This statistic shows the distribution of worldwide mobile application revenues in 2017, sorted by channel. According to a survey of mobile app developers, 36 percent of non-gaming ad revenues were generated through video ads.
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Gaming appsOther apps
Video ads31%36%
Display ads19%30%
Native ads3%10%
IAP & m-commerce43%21%
Installs and subscriptions4%3%
Affiliate deals1%-
Gaming appsOther apps
Video ads31%36%
Display ads19%30%
Native ads3%10%
IAP & m-commerce43%21%
Installs and subscriptions4%3%
Affiliate deals1%-
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Description Source More information
This statistic shows the distribution of worldwide mobile application revenues in 2017, sorted by channel. According to a survey of mobile app developers, 36 percent of non-gaming ad revenues were generated through video ads.
Show more
Release date
July 2017
Region
Worldwide
Survey time period
2017
Number of respondents
100 respondents
Special properties
mobile app publishers
Method of interview
Online survey

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