Gaming app monetization is largely focused on video apps. An October 2019 survey of global app developers found that on average, 44 percent of revenue from gaming apps was derived from video ads whereas other apps only generated 27 percent of revenues through that particular monetization channel.
Distribution of worldwide mobile application revenues as of October 2019, by channel
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AdColony. (February 12, 2020). Distribution of worldwide mobile application revenues as of October 2019, by channel [Graph]. In Statista. Retrieved February 15, 2025, from https://www.statista.com/statistics/273120/share-of-worldwide-mobile-app-revenues-by-channel/?__sso_cookie_checker=failed
AdColony. "Distribution of worldwide mobile application revenues as of October 2019, by channel." Chart. February 12, 2020. Statista. Accessed February 15, 2025. https://www.statista.com/statistics/273120/share-of-worldwide-mobile-app-revenues-by-channel/?__sso_cookie_checker=failed
AdColony. (2020). Distribution of worldwide mobile application revenues as of October 2019, by channel. Statista. Statista Inc.. Accessed: February 15, 2025. https://www.statista.com/statistics/273120/share-of-worldwide-mobile-app-revenues-by-channel/?__sso_cookie_checker=failed
AdColony. "Distribution of Worldwide Mobile Application Revenues as of October 2019, by Channel." Statista, Statista Inc., 12 Feb 2020, https://www.statista.com/statistics/273120/share-of-worldwide-mobile-app-revenues-by-channel/?__sso_cookie_checker=failed
AdColony, Distribution of worldwide mobile application revenues as of October 2019, by channel Statista, https://www.statista.com/statistics/273120/share-of-worldwide-mobile-app-revenues-by-channel/?__sso_cookie_checker=failed (last visited February 15, 2025)
Distribution of worldwide mobile application revenues as of October 2019, by channel [Graph], AdColony, February 12, 2020. [Online]. Available: https://www.statista.com/statistics/273120/share-of-worldwide-mobile-app-revenues-by-channel/?__sso_cookie_checker=failed