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Number of digital coupon users in the United States 2015-2021

This statistic gives information on the number of U.S. adults redeeming digital coupons from 2015 to 2021. In 2016, 126.8 million U.S. adults had redeemed online coupons. This figure is projected to grow to 145.3 million users in 2021.

Number of adult digital coupon users in the United States from 2015 to 2021

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Release date

April 2017


United States

Survey time period

2015 to 2016

Age group

18 years and older

Supplementary notes

Internet users who redeem a digital coupon/code via any device for online or offline shopping at least once during the calendar year; includes group-buying coupons.

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Statistics on "Groupon"

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