Number of digital coupon users in the United States 2015-2021

This statistic gives information on the number of U.S. adults redeeming digital coupons from 2015 to 2021. In 2016, 126.8 million U.S. adults had redeemed online coupons. This figure is projected to grow to 145.3 million users in 2021.

Number of adult digital coupon users in the United States from 2015 to 2021

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until June 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

April 2017

Region

United States

Survey time period

2015 to 2016

Age group

18 years and older

Supplementary notes

*Forecast
Internet users who redeem a digital coupon/code via any device for online or offline shopping at least once during the calendar year; includes group-buying coupons.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Coupon market in the United States"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.