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Percentage of U.S. population with a social media profile from 2008 to 2019
Share of U.S. population with a social media profile 2008-2019

How many people are on social media?

Social media usage is one of the most popular online activities and in 2019, 79 percent of the population in the United States had a social networking profile, representing a two percent increase from the 77 percent usage reach in the previous year. This equals approximately 247 million U.S. social media users as of 2019.

Global social media access

According to estimates, the number of worldwide social media users reached 3.5 billion in April 2019. The overall most popular social network based on active users is the American market leader Facebook. In spring 2019, Facebook had some 2.32 billion accounts, followed by YouTube and WhatsApp with 1.9 billion and 1.5 billion users respectively. The regions with the highest penetration of social media users are Eastern Asia and North America. In the United States, an estimated 244 million people used social media in 2018, a number forecast to exceed 257 million by 2023.

Social media audiences in the United States

Although knowing how many people use social media is a powerful indicator of the tremendous influence such websites and apps have in our day to day life, how people are using them and who these users are is also telling. A report on social media usage released in 2019 shows that among Americans, younger online audiences were more likely to use social networks than older generations. Social media users in the United States use different social networks for a wide range of purposes. In a February 2019 survey, Instagram was the top social network for viewing photos whereas Facebook was more popular for sharing content.
Percentage of U.S. population with a social media profile from 2008 to 2019
Percentage of U.S. population
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Sources

Release date

March 2019

Region

United States

Survey time period

2008 to 2019

Number of respondents

1,500 respondents

Age group

12 years and older

Special properties

currently ever use Facebook, Snapchat, Twitter, Instagram, Pinterest, or LinkedIn

Method of interview

Telephone interview

Supplementary notes

*2008-2012: Ever use Facebook, Twitter, or LinkedIn

Share of U.S. population with a social media profile 2008-2019

How many people are on social media?

Social media usage is one of the most popular online activities and in 2019, 79 percent of the population in the United States had a social networking profile, representing a two percent increase from the 77 percent usage reach in the previous year. This equals approximately 247 million U.S. social media users as of 2019.

Global social media access

According to estimates, the number of worldwide social media users reached 3.5 billion in April 2019. The overall most popular social network based on active users is the American market leader Facebook. In spring 2019, Facebook had some 2.32 billion accounts, followed by YouTube and WhatsApp with 1.9 billion and 1.5 billion users respectively. The regions with the highest penetration of social media users are Eastern Asia and North America. In the United States, an estimated 244 million people used social media in 2018, a number forecast to exceed 257 million by 2023.

Social media audiences in the United States

Although knowing how many people use social media is a powerful indicator of the tremendous influence such websites and apps have in our day to day life, how people are using them and who these users are is also telling. A report on social media usage released in 2019 shows that among Americans, younger online audiences were more likely to use social networks than older generations. Social media users in the United States use different social networks for a wide range of purposes. In a February 2019 survey, Instagram was the top social network for viewing photos whereas Facebook was more popular for sharing content.
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