Weekday circulation of The New York Times from 2000 to 2018

In 2018, the average weekday circulation of The New York Times was 487 thousand copies. This marks a significant drop from over 1.03 million a decade earlier and continues the downward trend which has been evident for the last few years. In 2014, the company ceased publishing its figures based on weekday circulation for print, online, and other digital platforms, and published only its print circulation.

The New York Times

The New York Times was founded in 1851 and has been a household name in the United States for decades. The newspaper has adapted well to changes in the media industry, and between the first quarters of 2014 and 2019, paid subscribers to The New York Times’ digital only news product increased from 799 thousand to almost 2.86 million. The New York Times is also one of the world’s leading podcast publishers, with unique streams and downloads of the company’s podcasts frequently surpassing 50 million per month.

As one of the most popular news websites in the United States, the NYT has been known to achieve 70 million unique monthly visitors, outperforming the likes of NBC News, The Washington Post and The Guardian. That said, like many news publications, The New York Times has been included in ongoing debates about whether or not its content can be trusted. A 2018 survey on the trustworthiness of The New York Times showed that more respondents considered the publication very or somewhat trustworthy than those who felt the opposite, although the majority of surveyed adults had a neutral opinion on the matter. Whilst the NYT is not as divisive as some, the publication of Donald Trump’s tax returns by the newspaper in 2019 was considered controversial.

Average paid and verified weekday circulation* of The New York Times from 2000 to 2018

Circulation in thousand copies
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Sources

Release date

February 2019

Region

United States

Survey time period

2000 to 2018

Special properties

includes paid and verified circulation of the newspaper in print, online and on other digital platforms until 2013, all following years are print only

Supplementary notes

*Figures for 2014 to 2018 include paid and verified circulation of the newspaper in print only. In The New York Times' 2013 Annual Report, the company presented its weekday circulation figure thus:
'For the fiscal year ended December 29, 2013, The Times’s average circulation, which includes paid and verified circulation of the newspaper in print, online and through other digital platforms, was 1,926,800 for weekday (Mon. - Fri.)'.
A notable drop can be seen between 2013 and 2014. Whilst The New York Times does not give a precise explanation for why its reporting changed, the 2014 Annual Report simply states:
'For the fiscal year ended December 28, 2014, The Times’s average print circulation (which includes paid and qualified circulation of the newspaper in print) was approximately 648,900 for weekday (Monday to Friday)', thus omitting 'paid and verified circulation online and on other digital platforms' as referred to in the 2013 report and all preceding reports.
Figures prior to that given for the current year come from previous reports.

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Statistics on "Print media in the U.S."

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